Kevin Kelly

Japan has long been the most respected territory in the field of professional wrestling, and the most appreciated by hardcore fans worldwide. New Japan Pro Wrestling is the country's most recognisable brand. It attracts scores of fans to annual Tokyo Dome shows, has made household names of its most prominent talent, and is increasingly in demand by a rabid international audience. Yet NJPW's 40+ year history has been a rocky one. The company has endured strong competition, scandals and riots, and for a time it seemed like poor decision making would sink what was once a national institution. For the first time in English, Lion's Pride: The Turbulent History of New Japan Pro Wrestling explores NJPW's triumphs and tribulations. Starting with the origins of pro wrestling in post war Japan, Lion's Pride covers the company's inception in 1972, through its boom in the early 1980s, its influence on the medium at large in the '90s, and its downturn and subsequent revival in the last two decades. Alongside a detailed and informative history are essays detailing the intricacies of Japanese wrestling psychology, how NJPW's key players shaped the company, and much more besides. A crucial reference guide for any wrestling fan, Lion's Pride offers an entertaining and insightful glance behind the scenes of the 'King of Sports'.

A sweeping history of our deep entanglement with technology. As lives offline and online merge even more, it’s easy to forget how we got here. Rise of the Machines reclaims the spectacular story of cybernetics, a control theory of man and machine. In a history that unpacks one of the twentieth century’s pivotal ideas, Thomas Rid delivers a thought-provoking portrait of our technology-enraptured era. Springing from the febrile mind of mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of seductive myths about the future of machines. This vision would radically transform the postwar world, ushering in sweeping cultural change. From the Cold War’s monumental SAGE bomber defense system to enhanced humans, Wiener’s scheme turned computers from machines of assured destruction into engines of brilliant utopias. Cybernetics triggered blissful cults, the Whole Earth Catalog, and feminist manifestos, just as it fueled martial gizmos and the air force’s foray into virtual space. As Rid shows, cybernetics proved a powerful tool for two competing factions―those who sought to make a better world and those who sought to control the one at hand. In the Bay Area, techno-libertarians embraced networked machines as the portal to a new electronic frontier: a peaceful, open space of freedom. In Washington, DC, cyberspace provided the perfect theater for dominance and war. Meanwhile the future arrived secretly in 1996, with Moonlight Maze, dawn of a new age of digital state-on-state espionage. That “first cyberwar,” as Rid reveals in a blow-by-blow account, went on for years―and indeed has never stopped. In our long-promised cybernetic future, the line between utopia and dystopia continues to be disturbingly thin. Drawing on new sources and interviews with hippies, anarchists, sleuths, and spies, Rise of the Machines offers an unparalleled perspective into our anxious embrace of technology and today’s clash of digital privacy and security. 32 pages of illustrations

Make: Electronics explores the properties and applications of discrete components that are the fundamental building blocks of circuit design. Understanding resistors, capacitors, transistors, inductors, diodes, and integrated circuit chips is essential even when using microcontrollers. Make: Electronics teaches the fundamentals and also provides advice on the tools and supplies that are necessary. Component kits are available, specifically developed for the third edition.

A New York Times and Wall Street Journal bestseller From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

An in-depth look at virtual reality and how it can be harnessed to improve our everyday lives. Virtual reality is able to effectively blur the line between reality and illusion, pushing the limits of our imagination and granting us access to any experience imaginable. With well-crafted simulations, these experiences, which are so immersive that the brain believes they’re real, are already widely available with a VR headset and will only become more accessible and commonplace. But how does this new medium affect its users, and does it have a future beyond fantasy and escapism? In Experience on Demand, Jeremy Bailenson draws on two decades spent researching the psychological effects of VR and other mass media to help readers understand this powerful new tool. He offers expert guidelines for interacting with VR and describes the profound ways this technology can be put to use―not to distance ourselves from reality, but to enrich our lives and influence us to treat others, the environment, and even ourselves better. In the world of VR, a football quarterback plays a game against a competing team hundreds of times before even stepping onto the field; members of the United Nations embody a young girl in a refugee camp going through her day-to-day life; and veterans once again walk through the streets where they had experienced trauma. There are dangers and many unknowns in using VR, but it also can help us hone our performance, recover from trauma, improve our learning and communication abilities, and enhance our empathic and imaginative capacities. Like any new technology, its most incredible uses might be waiting just around the corner. Experience on Demand is the definitive look at the risks and potential of VR―a must-read for navigating both the virtual and the physical worlds ahead.