Mark Hertling

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

This great time capsule of a book captures the abundant popular history of the United States from 1932 to 1972. It encompasses politics, military history, economics, the lively arts, science, fashion, fads, social change, communications, graffiti...everything and anything indigenous that can be captured in print. The Glory and the Dream chronicles the progress of life in the United States, from the time William Manchester and his generation reached the beginning of awareness in the desperate summer of '32 to President Nixon's Second Inaugural Address and the opening scenes of Watergate. Masterfully compressing four crowded decades of our history, Manchester relives the epic, significant, or just memorable events that befell the generation of Americans whose lives pivoted between the America before and the America after the Second World War. THE GLORY AND THE DREAM: A NARRATIVE HISTORY OF AMERICA 1932-1972 is history at its most detailed and finest. It covers an incredible array of the "major events, sensational happenings, and news-making personalities from the Great Depression through the second inauguration of Richard M. Nixon." By no means, a stark, dry collection of minutiae, Manchester breathes life into the great periods of America's growth. "Manchester has an uncanny ability to give his readers an almost tactile sense of the past and to make them feel. 'So that's how it was!'" (Christian Science Monitor)

The “captivating” (The New York Times), definitive biography of German Chancellor Angela Merkel, detailing the extraordinary rise and political brilliance of the most powerful—and elusive—woman in the world. Angela Merkel has always been an outsider. A pastor’s daughter raised in Soviet-controlled East Germany, she spent her twenties working as a research chemist, entering politics only after the fall of the Berlin Wall. And yet within fifteen years, she had become chancellor of Germany and, before long, the unofficial leader of the West. In this “masterpiece of discernment and insight” (The New York Times Book Review), acclaimed biographer Kati Marton sets out to pierce the mystery of Merkel’s unlikely ascent. With unparalleled access to the chancellor’s inner circle and a trove of records only recently come to light, she teases out the unique political genius that had been the secret to Merkel’s success. No modern leader so ably confronted Russian aggression, enacted daring social policies, and calmly unified an entire continent in an era when countries are becoming more divided. Again and again, she cleverly outmaneuvered strongmen like Putin and Trump, and weathered surprisingly complicated relationships with allies like Obama and Macron. Famously private, the woman who emerges from this “impressively researched” (The Wall Street Journal) account is a role model for anyone interested in gaining and keeping power while staying true to one’s moral convictions. At once a “riveting” (Los Angeles Review of Books) political biography, an intimate human portrait, and a revelatory look at successful leadership in action, The Chancellor brings forth one of the most extraordinary women of our time.

THE NEW YORK TIMES BESTSELLER * THE BEST SPORTS BOOK OF THE YEAR "October 1964 should be a hit with old-time baseball fans, who'll relish the opportunity to relive that year's to-die-for World Series, when the dynastic but aging New York Yankees squared off against the upstart St. Louis Cardinals. It should be a hit with younger students of the game, who'll eat up the vivid portrayals of legends like Mickey Mantle and Roger Maris of the Yankees and Bob Gibson and Lou Brock of the Cardinals. Most of all, however, David Halberstam's new book should be a hit with anyone interested in understanding the important interplay between sports and society." --The Boston Globe "Compelling...1964 is a chronicle of the end of a great dynasty and of a game, like the country, on the cusp of enormous change." --Newsweek "Halberstam's latest gives us the feeling of actually being there--in another time, in the locker rooms and in the minds of baseball legends. His time and effort researching the book result in a fluency with his topic and a fluidity of writing that make the reading almost effortless....Absorbing." --San Francisco Chronicle "Wonderful...Memorable...Halberstam describes the final game of the 1964 series accurately and so dramatically, I almost thought I had forgotten the ending." --The Washington Post Book World "Superb reporting...Incisive analysis...You know from the start that Halberstam is going to focus on a large human canvas...One of the many joys of this book is the humanity with which Halberstam explores the characters as well as the talents of the players, coaches and managers. These are not demigods of summer but flawed, believable human beings who on occasion can rise to peaks of heroism." --Chicago Sun-Times

The powerful and inspiring story of an all-American wrestler who defied the odds Anthony Robles is a three-time all-American wrestler, the 2011 NCAA National Wrestling Champion, and a Nike-sponsored athlete. He was also born without his right leg. Doctors could not explain to his mother, Judy, what led to the birth defect, but at the age of five, the one-legged toddler scaled a fifty-foot pole unassisted. From that moment on, Judy knew without a doubt that her son would be unstoppable. When Anthony first began wrestling in high school, he was the smallest kid on the team and finished the year in last place. Yet Anthony’s family and coaches supported his decision to continue, and he completed his junior and senior years with a 96–0 record to become a two-time Arizona State champion. In college, Anthony had to prove all over again that he could excel. Despite hardships on and off the mat—including the temptation to quit school and get a job to help his family when they lost their home to foreclosure—Anthony focused his determination and became a champion once again. Since winning the national championship in March 2011, Anthony has become a nationally recognized role model to kids and adults alike. But Unstoppable is not just an exciting sports memoir or an inspirational tale of living with a disability. It is also the story of one man whose spirit and unyielding resolve remind us all that we have the power to conquer adversity—in whatever form.

The #1 New York Times bestseller and New York Times Book Review 10 Best Books of 2017 “Eminently readable but thick with import . . . Grant hits like a Mack truck of knowledge.” —Ta-Nehisi Coates, The Atlantic Pulitzer Prize winner Ron Chernow returns with a sweeping and dramatic portrait of one of our most compelling generals and presidents, Ulysses S. Grant. Ulysses S. Grant's life has typically been misunderstood. All too often he is caricatured as a chronic loser and an inept businessman, or as the triumphant but brutal Union general of the Civil War. But these stereotypes don't come close to capturing him, as Chernow shows in his masterful biography, the first to provide a complete understanding of the general and president whose fortunes rose and fell with dizzying speed and frequency. Before the Civil War, Grant was flailing. His business ventures had ended dismally, and despite distinguished service in the Mexican War he ended up resigning from the army in disgrace amid recurring accusations of drunkenness. But in war, Grant began to realize his remarkable potential, soaring through the ranks of the Union army, prevailing at the battle of Shiloh and in the Vicksburg campaign, and ultimately defeating the legendary Confederate general Robert E. Lee. Along the way, Grant endeared himself to President Lincoln and became his most trusted general and the strategic genius of the war effort. Grant’s military fame translated into a two-term presidency, but one plagued by corruption scandals involving his closest staff members. More important, he sought freedom and justice for black Americans, working to crush the Ku Klux Klan and earning the admiration of Frederick Douglass, who called him “the vigilant, firm, impartial, and wise protector of my race.” After his presidency, he was again brought low by a dashing young swindler on Wall Street, only to resuscitate his image by working with Mark Twain to publish his memoirs, which are recognized as a masterpiece of the genre. With lucidity, breadth, and meticulousness, Chernow finds the threads that bind these disparate stories together, shedding new light on the man whom Walt Whitman described as “nothing heroic... and yet the greatest hero.” Chernow’s probing portrait of Grant's lifelong struggle with alcoholism transforms our understanding of the man at the deepest level. This is America's greatest biographer, bringing movingly to life one of our finest but most underappreciated presidents. The definitive biography, Grant is a grand synthesis of painstaking research and literary brilliance that makes sense of all sides of Grant's life, explaining how this simple Midwesterner could at once be so ordinary and so extraordinary. Named one of the best books of the year by Goodreads •Amazon • The New York Times • Newsday • BookPage • Barnes and Noble • Wall Street Journal

Watch a videoRead discussion questions for The Last Stand. The bestselling author of Mayflower sheds new light on one of the iconic stories of the American West Little Bighorn and Custer are names synonymous in the American imagination with unmatched bravery and spectacular defeat. Mythologized as Custer's Last Stand, the June 1876 battle has been equated with other famous last stands, from the Spartans' defeat at Thermopylae to Davy Crockett at the Alamo. In his tightly structured narrative, Nathaniel Philbrick brilliantly sketches the two larger-than-life antagonists: Sitting Bull, whose charisma and political savvy earned him the position of leader of the Plains Indians, and George Armstrong Custer, one of the Union's greatest cavalry officers and a man with a reputation for fearless and often reckless courage. Philbrick reminds readers that the Battle of the Little Bighorn was also, even in victory, the last stand for the Sioux and Cheyenne Indian nations. Increasingly outraged by the government's Indian policies, the Plains tribes allied themselves and held their ground in southern Montana. Within a few years of Little Bighorn, however, all the major tribal leaders would be confined to Indian reservations. Throughout, Philbrick beautifully evokes the history and geography of the Great Plains with his characteristic grace and sense of drama. The Last Stand is a mesmerizing account of the archetypal story of the American West, one that continues to haunt our collective imagination.

#1 New York Times bestseller “Barry will teach you almost everything you need to know about one of the deadliest outbreaks in human history.”—Bill Gates "Monumental... an authoritative and disturbing morality tale."—Chicago Tribune The strongest weapon against pandemic is the truth. Read why in the definitive account of the 1918 Flu Epidemic. Magisterial in its breadth of perspective and depth of research, The Great Influenza provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. As Barry concludes, "The final lesson of 1918, a simple one yet one most difficult to execute, is that...those in authority must retain the public's trust. The way to do that is to distort nothing, to put the best face on nothing, to try to manipulate no one. Lincoln said that first, and best. A leader must make whatever horror exists concrete. Only then will people be able to break it apart." At the height of World War I, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease.

Increasingly, new employees and junior members of any profession are encouraged-sometimes stridently-to "find a mentor!" Four decades of research reveals that the effects of mentorship can be profound and enduring; strong mentoring relationships have the capacity to transform individuals and entire organizations. Organizations that retain and promote top talent-both female and male-are more likely to thrive.  But the mentoring landscape is unequal. Evidence consistently shows that women face more barriers in securing mentorships than men, and when they do find a mentor, they may reap a narrower range of both career and psychological benefits. Athena Rising is a book for men about how to mentor women deliberately and effectively. It is a straightforward, no-nonsense manual for helping men of all institutions, organizations, and businesses to become excellent mentors to women.  Co-authors W. Brad Johnson, PhD and David Smith, PhD draw from extensive research and years of experience as experts in mentoring relationships and gender workplace issues. When a man mentors a woman, they explain, the relationship is often complicated by conventional gender roles and at times hostile external perceptions. Traditional notions of mentoring are often modeled on male-to-male relationships-the sort that begin on the golf course, involve a nearly exclusive focus on career achievement, and include more than a few slaps on the back over drinks after work. But women often report a desire for mentoring that integrates career and interpersonal needs. Women want a mentor who not only "gets" this, but truly honors it.  Men need to fully appreciate just how crucial their support of promising junior women can be in helping them to persist, promote, and thrive in their vocations and organizations. As women succeed, lean in, and assume leading roles in any organization or work context, that culture will become more egalitarian, effective, and prone to retaining top talent.

From Jocko Willink, the New York Times best selling author of Discipline Equals Freedom and Leadership Strategy and Tactics, an updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special forces unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP. Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons of self-discipline, mental toughness and self-defense learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields. Since it’s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the resilient mindset and total focus principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Studies the effects of the Vietnam War on West Point's class of 1966 and on the academy, recounting the loss of idealism that prompted many to leave their military career

CROSSFIRE HURRICANE DELIVERS THE DEFINITIVE ROAD MAP TO IMPEACHMENT, a history of how we got from 2016 to today. “A must-read indictment of the ‘mob boss’ in the White House.” —The Guardian “An indispensable and riveting insider’s account of one of the most dramatic and controversial periods in the history of the FBI. Crossfire Hurricane is a must-read for all Americans.” —Daniel Silva, New York Times bestselling author “Campbell speaks both from the heart and experience. A dynamite read.” —Dan Rather, former anchor of CBS Evening News and bestselling author of What Unites Us It is January 6, 2017, two weeks before the inauguration. Only a handful of people know about the Steele dossier, and the nation is bitterly divided by the election results. As rumors begin to circulate that something might be brewing with the newly elected president and Russia, FBI special agent Josh Campbell joins the heads of the US intelligence community on a briefing visit to Trump Tower in New York City. He does not yet know that this meeting will eventually lead to the firing of his boss, James Comey, or that within weeks his former boss Robert Mueller will be appointed to investigate collusion and obstruction of justice at the highest level. He does not yet know that the FBI will come under years of sustained attacks from the commander in chief of the very nation its agents have sworn to protect. But, from his unique position within the FBI, he will watch it occur. In this gripping fly-on-the-wall narrative, Campbell takes readers behind the scenes of the earliest days of the Russia investigation—codename: Crossfire Hurricane—up to the present. Using both firsthand experience and reporting, he reveals fresh details about this tumultuous period; explains how the FBI goes about its work and its historic independence from partisan forces; and describes the increasing dismay inside the bureau as the president and his allies escalate their attacks on the agency. Appalled by Trump’s assault on the bureau’s credibility, Campbell left the FBI in 2018 to sound the alarm about unfair political attacks on the institutions that keep America safe. Smart, clear, passionate, Crossfire Hurricane will captivate readers struggling to make sense of a news cycle careening out of control.

A CIA analyst's "revealing and utterly engrossing account" of the world of high-stakes foreign intelligence and her role within the campaign to stop top-tier targets inside Al-Qaida (Joby Warrick). In 1999, 30-year-old Nada Bakos moved from her lifelong home in Montana to Washington, D.C., to join the CIA. Quickly realizing her affinity for intelligence work, Nada was determined to rise through the ranks of the agency first as an analyst and then as a Targeting Officer, eventually finding herself on the frontline of America's war against Islamic extremists. In this role, Nada was charged with determining if Iraq had a relationship with 9/11 and Al-Qaida, and finding the mastermind behind this terrorist activity: Abu Musab al-Zarqawi. Her team's analysis stood the test of time, but it was not satisfactory for some members of the Administration. In a tight, tension-packed narrative that takes the reader from Langley deep into Iraq, Bakos reveals the inner workings of the Agency and the largely hidden world of intelligence gathering post 9/11. Entrenched in the world of the CIA, Bakos, along with her colleagues, focused on leading U.S. Special Operations Forces to the doorstep of one of the world's most wanted terrorists. Filled with on-the-ground insights and poignant personal anecdotes, The Targeter shows us the great personal sacrifice that comes with intelligence work. This is Nada's story, but it is also an intimate chronicle of how a group of determined, ambitious men and women worked tirelessly in the heart of the CIA to ensure our nation's safety at home and abroad.

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

The smudge looked suspiciously penis- like. The doctor confirmed: "That's the baby's penis!" which caused not celebration, but panic. Joel pictured having to go camping and fix a car and use a hammer and throw a football and watch professionals throw footballs and figure out whether to be sad or happy about the results of said football throwing. So begins his quest to confront his effete nature whether he likes it or not (he doesn't), by doing a twenty-four-hour shift with L.A. firefighters, going hunting, rebuilding a house, driving a Lamborghini, enduring three days of boot camp with the U.S. Army, day-trading with $100,000, and going into the ring with UFC Hall of Famer Randy Couture. Seeking help from a panel of experts, including his manly father-in-law, Boy Scouts, former NFL star Warren Sapp, former MLB All-Star Shawn Green, Adam Carolla, and a pit bull named Hercules, he expects to learn that masculinity is defined not by the size of his muscles, but by the size of his heart (also, technically, a muscle). This is not at all what he learns.