Marshall Kirkpatrick
Exploring social media for a living since 2005. Work: Influencer & analyst relations @Sprinklr, world's leading social media management system. #climatechange
Book Recommendations:
Recommended by Marshall Kirkpatrick
“Important 2 minute update from a great civil rights leader, in 2022 in America. Alice's new book is my favorite thing I'm reading right now, also highly recommended https://t.co/Nei9iL32dO https://t.co/TcUiDxE53i” (from X)
by Alice Wong·You?
by Alice Wong·You?
NATIONAL BESTSELLER • ONE OF USA TODAY'S MUST-READ BOOKS • This groundbreaking memoir offers a glimpse into an activist's journey to finding and cultivating community and the continued fight for disability justice, from the founder and director of the Disability Visibility Project “Alice Wong provides deep truths in this fun and deceptively easy read about her survival in this hectic and ableist society.” —Selma Blair, bestselling author of Mean Baby In Chinese culture, the tiger is deeply revered for its confidence, passion, ambition, and ferocity. That same fighting spirit resides in Alice Wong. Drawing on a collection of original essays, previously published work, conversations, graphics, photos, commissioned art by disabled and Asian American artists, and more, Alice uses her unique talent to share an impressionistic scrapbook of her life as an Asian American disabled activist, community organizer, media maker, and dreamer. From her love of food and pop culture to her unwavering commitment to dismantling systemic ableism, Alice shares her thoughts on creativity, access, power, care, the pandemic, mortality, and the future. As a self-described disabled oracle, Alice traces her origins, tells her story, and creates a space for disabled people to be in conversation with one another and the world. Filled with incisive wit, joy, and rage, Wong’s Year of the Tiger will galvanize readers with big cat energy.
Recommended by Marshall Kirkpatrick
“If we practice love, solidarity, and respect for one another, those who come in contact will want to join us.” -Between Earth & Empire: From the Necrocene to the Beloved Community, Book by John P. Clark in 2019” (from X)
by John P. Clark, Peter Marshall·You?
by John P. Clark, Peter Marshall·You?
Between Earth and Empire focuses on the crucial position of humanity at the present moment in Earth History. We have left the Cenozoic, the “new period of life,” and are now in the midst of the Necrocene, a period of mass extinction and reversal. It is argued that an effective response to global crisis requires attention to all major spheres of social determination, including the social institutional structure, the social ideology, the social imaginary, and the social ethos. In this wide-ranging and ruthlessly compassionate critique, John P. Clark explores examples of significant progress in this direction, including the Zapatista movement in Chiapas, the Democratic Autonomy Movement in Rojava, indigenous movements in defense of the commons, the solidarity economy movement, and efforts to create liberated base communities and affinity groups within anarchism and other radical social movements. In the end, the book presents a vision of hope for social and ecological regeneration through the rebirth of a libertarian and communitarian social imaginary, and the flourishing of a free cooperative community globally.
Recommended by Marshall Kirkpatrick
“This book is absolutely f’ing amazing. It is one of the best things I’ve read in a long time and I’ve read a lot of really good stuff. https://t.co/awzO5KsQiX” (from X)
by David Graeber, David Wengrow·You?
by David Graeber, David Wengrow·You?
INSTANT NEW YORK TIMES BESTSELLER A dramatically new understanding of human history, challenging our most fundamental assumptions about social evolution―from the development of agriculture and cities to the origins of the state, democracy, and inequality―and revealing new possibilities for human emancipation. For generations, our remote ancestors have been cast as primitive and childlike―either free and equal innocents, or thuggish and warlike. Civilization, we are told, could be achieved only by sacrificing those original freedoms or, alternatively, by taming our baser instincts. David Graeber and David Wengrow show how such theories first emerged in the eighteenth century as a conservative reaction to powerful critiques of European society posed by Indigenous observers and intellectuals. Revisiting this encounter has startling implications for how we make sense of human history today, including the origins of farming, property, cities, democracy, slavery, and civilization itself. Drawing on pathbreaking research in archaeology and anthropology, the authors show how history becomes a far more interesting place once we learn to throw off our conceptual shackles and perceive what’s really there. If humans did not spend 95 percent of their evolutionary past in tiny bands of hunter-gatherers, what were they doing all that time? If agriculture, and cities, did not mean a plunge into hierarchy and domination, then what kinds of social and economic organization did they lead to? The answers are often unexpected, and suggest that the course of human history may be less set in stone, and more full of playful, hopeful possibilities, than we tend to assume. The Dawn of Everything fundamentally transforms our understanding of the human past and offers a path toward imagining new forms of freedom, new ways of organizing society. This is a monumental book of formidable intellectual range, animated by curiosity, moral vision, and a faith in the power of direct action. Includes Black-and-White Illustrations
Recommended by Marshall Kirkpatrick
“If you want to see a sophisticated & well informed thesis about how the world is changing dramatically, I recommend this Twitter thread and book from one of the world’s most inspiring community builders. https://t.co/v12KyAb2Cx” (from X)
by Azeem Azhar·You?
*2021 Financial Times Best Book of the Year* A bold exploration and call-to-arms over the widening gap between AI, automation, and big data—and our ability to deal with its effects We are living in the first exponential age. High-tech innovations are created at dazzling speeds; technological forces we barely understand remake our homes and workplaces; centuries-old tenets of politics and economics are upturned by new technologies. It all points to a world that is getting faster at a dizzying pace. Azeem Azhar, renowned technology analyst and host of the Exponential View podcast, offers a revelatory new model for understanding how technology is evolving so fast, and why it fundamentally alters the world. He roots his analysis in the idea of an “exponential gap” in which technological developments rapidly outpace our society’s ability to catch up. Azhar shows that this divide explains many problems of our time—from political polarization to ballooning inequality to unchecked corporate power. With stunning clarity of vision, he delves into how the exponential gap is a near-inevitable consequence of the rise of AI, automation, and other exponential technologies, like renewable energy, 3D printing, and synthetic biology, which loom over the horizon. And he offers a set of policy solutions that can prevent the growing exponential gap from fragmenting, weakening, or even destroying our societies. The result is a wholly new way to think about technology, one that will transform our understanding of the economy, politics, and the future.
Recommended by Marshall Kirkpatrick
“I love reading stuff that demands a slower pace. I usually do audio at 1.5X but this book, for example, is way too thought provoking & unexpected for that. https://t.co/xcIUJNqclT” (from X)
by Donna J. Haraway·You?
by Donna J. Haraway·You?
In the midst of spiraling ecological devastation, multispecies feminist theorist Donna J. Haraway offers provocative new ways to reconfigure our relations to the earth and all its inhabitants. She eschews referring to our current epoch as the Anthropocene, preferring to conceptualize it as what she calls the Chthulucene, as it more aptly and fully describes our epoch as one in which the human and nonhuman are inextricably linked in tentacular practices. The Chthulucene, Haraway explains, requires sym-poiesis, or making-with, rather than auto-poiesis, or self-making. Learning to stay with the trouble of living and dying together on a damaged earth will prove more conducive to the kind of thinking that would provide the means to building more livable futures. Theoretically and methodologically driven by the signifier SF—string figures, science fact, science fiction, speculative feminism, speculative fabulation, so far—Staying with the Trouble further cements Haraway's reputation as one of the most daring and original thinkers of our time.
Recommended by Marshall Kirkpatrick
“@smfrogers @ClaraJeffery @that_mc @EdwardTufte Everyone on this thread would appreciate this amazing book released this week, and it’s why your work has been on my mind, Simon https://t.co/c2ufZicE0x” (from X)
by Jonathan Gray, Lucy Chambers, Liliana Bounegru·You?
by Jonathan Gray, Lucy Chambers, Liliana Bounegru·You?
When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told―or both. Examine the use of data journalism at the BBC, the Chicago Tribune, the Guardian, and other news organizations Explore in-depth case studies on elections, riots, school performance, and corruption Learn how to find data from the Web, through freedom of information laws, and by "crowd sourcing" Extract information from raw data with tips for working with numbers and statistics and using data visualization Deliver data through infographics, news apps, open data platforms, and download links
Recommended by Marshall Kirkpatrick
“I want to stop reading this amazing book Range, a case for generalist knowledge, and go listen to books about horses, candy manufacturing, or whatever other random thing I can find to learn cross-referencable skills and perspectives from! https://t.co/beBkaR1Vba” (from X)
by David Epstein·You?
by David Epstein·You?
The #1 New York Times bestseller that has all America talking: as seen/heard on CNN's Fareed Zakaria GPS, Morning Joe, CBS This Morning, The Bill Simmons Podcast, Rich Roll, and more. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses, parents, coaches, and anyone who cares about improving performance.” —Daniel H. Pink Shortlisted for the Financial Times/McKinsey Business Book of the Year Award Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you’ll never catch up to the people who got a head start. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule. David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.
Recommended by Marshall Kirkpatrick
“Amazing Donald Trump quote in the 2011 book “Beyond Performance: How Great Orgs Build Ultimate Competitive Advantage.” He said: “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” What?!?” (from X)
by Scott Keller, Colin Price·You?
by Scott Keller, Colin Price·You?
The secret of achieving and sustaining organizational excellence revealed In an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance. In the book's foreword, management guru Gary Hamel refers to this notion as "a new manifesto for thinking about organizations." * The authors illustrate why copying management best practices from other companies is more dangerous than helpful * Clearly explains how to determine the mutually reinforcing combination of management practices that best fits your organization's context * Provides practical tools to achieve superior levels of performance and health through a staged change process: aspire, assess, architect, act, and advance. Among these are new techniques for dealing with those aspects of human behavior that are seemingly irrational (and therefore confound even the smartest leaders), yet entirely predictable Ultimately, building a healthy organization is an intangible asset that competitors copy at their peril and that enables you to skillfully adapt to and shape your environment faster than others giving you the ultimate competitive advantage.
Recommended by Marshall Kirkpatrick
“@BruceMctague @caremjo Really Bruce? You want to disagree? Interesting! You might appreciate Carrie's book, that's where this line is from and it's quite good.” (from X)
by Carrie Melissa Jones, Charles Vogl·You?
by Carrie Melissa Jones, Charles Vogl·You?
The guide for organizations gathering people to transform their brand and field. Top tier organizations, whether non-profit, political, faith-based or commercial, know that meaningful connections unlock unprecedented outcomes. But too many brands mistakenly rely on superficial transactional relationships to connect with partners, employees, and customers. In this especially lonely era, people want something deeper. Carrie Melissa Jones and Charles Vogl reveal how to build authentic brand communities, where members grow mutual concern, share personal values, and gather in meaningful experiences, both online and off. Successful communities help members grow into who they want to be. An authentic brand community is far more than a group working alongside one another or a list of customers connected to a brand on social media. Carrie Melissa Jones and Charles Vogl present practices used by global brands like Yelp, Twitch, Salesforce, Airbnb, Sephora, Patagonia and others to meaningfully connect with the people critical for their success. Building Brand Communities distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences. Success can develop fiercely loyal collaborator and customer relationships. The authors articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, creating community forums and building transformational movements. They also reveal principles to grow a new brand community to critical mass. This is a comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.Winner - Axiom Business Book Gold Award
Recommended by Marshall Kirkpatrick
“I forget about how awesome Slideshare is. For example -> Trillion Dollar Coach Book (Bill Campbell) by @ericschmidt #advice #alaneagle https://t.co/xZEylHFqU5 via @SlideShare” (from X)
by Eric Schmidt, Jonathan Rosenberg, Alan Eagle·You?
by Eric Schmidt, Jonathan Rosenberg, Alan Eagle·You?
#1 Wall Street Journal Bestseller New York Times Bestseller USA Today Bestseller The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016. Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growth—even in those at the pinnacle of their careers—inspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide. Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coach’s principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.
Recommended by Marshall Kirkpatrick
“This is the book praises by Chomsky, bell hooks, and Howard Zinn on the cover. The first essay in it is amazing. https://t.co/emr6Q8BGnD” (from X)
This seminal collection of essays provides a devastating portrait of the condition of Native America. From chronicling the genocide committed by European invaders, to exposing the insidious means by which contemporary politicians and academics perpetuate the physical and cultural destruction of American Indians, Churchill’s incisive analysis and carefully documented critique comprise a demand for action. These 18 essays serve as an excellent overview of the breadth and depth of Churchill’s scholarship. Ward Churchill (Keetoowah Cherokee) is a professor of American Indian studies at the University of Colorado at Boulder. A member of the leader-ship council of the American Indian Movement of Colorado, he is a past national spokesperson for the Leonard Peltier Defense Committee. A prolific writer and lecturer, he has authored, co-authored, or edited more than 20 books.
Recommended by Marshall Kirkpatrick
“@MaureenB2B @jhagel I’m listening to John’s book The Power of Pull on Audible and you’d love it too Maureen.” (from X)
by John Hagel·You?
by John Hagel·You?
In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to: Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledge The Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world. Review Hasso Plattner, Founder and Chairman of SAP Supervisory Board “This is a seminal work that explores the personal and professional implications of a powerful convergence of technologies, ranging from in memory databases for speed, massive parallel processing in the cloud, access via telephone for anything, anytime, everywhere. We are just beginning to understand what this means for us. The authors help us to understand where and how pull will change our lives and our work given the new digital infrastructures re-shaping our landscape. It offers us a roadmap that we neglect at our peril.” John Doerr, Partner at Kleiner Perkins Caufield & Byers venture capital "The Power of Pull is a powerful new meme for navigating and networking in the 21st century.” Harvard Business Review “In a ferociously dynamic world, what happens if we can't plan but can only adapt? We must move, say the authors, from push to pull. At the center of the pull strategy is an individual (not a corporation) who has access to knowledge flows, takes advantage of porous boundaries and serendipitous interactions, and occupies new creative spaces to achieve a novel order of performance. I know. It's a complex model with several moving parts. But it makes for an exhilarating read as the authors sublimely reinvent the world of enterprise." Joichi Ito, CEO of Creative Commons and Internet venture investor “Connecting many important threads through beautiful metaphors and wonderful narratives, the authors provide both a mind-expanding view of how the world is changing and a solid framework and context to approach the future for anyone interested in surviving and enjoying it.” John Naisbitt, author of Megatrends “In times of unprecedented change, we as individuals and institutions can have extraordinary leverage and influence if we marshal the passion, knowledge and resources necessary to achieve great things. The Power of Pull empowers and guides us to make the most of today's enormous possibilities.” Richard Florida, author of The Rise of the Creative Class and The Great Reset “Stop whatever you are doing and read this amazing book. The authors totally nail it. Digging beneath the surface of stuff that distracts us on a daily basis, they unpack the deep forces that really truly matter and provide a guidebook each of us can use to unleash passion, transform how and why we work, and restore destiny and dignity to our lives.” Mark E. Tucker, Former Group Chief Executive of Prudential plc, Member of the Court of the Bank of England “We live in a global village, where borders are blurred, where all humanity could and should be responsible for the well-being of others. The Power of Pull proposes fresh insights that coalesce into a powerful way forward in this new world. This erudite manual for change is a testament to the creativity and insight of its authors.” Marc Benioff, CEO of Salesforce.com “As social media and enterprise cloud computing continue to exert their democratizing influences, the Power of Pull will become a key principle for success. The individuals who learn how to use these tools most effectively are the ones who will pull their institutions into new heights of rapid innovation, improved performance and significant achievement.” Walter Isaacson, President and CEO, the Aspen Institute, and author of Einstein: His Life and Universe “This brilliant and exciting book shows how to pursue your passions by harnessing the power of networks. Success no longer comes from possessing knowledge; instead, you have to participate with others in creating a flow of knowledge. The power of ‘pull'—the ability to draw out people and resources for each endeavor—can transform both individuals and institutions.” William Jefferson Clinton, 42nd President of the United States of America “The Power of Pull examines the “how question”—how can we effectively address our most pressing challenges in a rapidly changing and increasingly interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and Lang Davison highlight fascinating new ways in which passionate thinking, creative solutions, and committed action can—and will—make it possible for us to seize opportunities and remain in step with change.” Newt Gingrich, former Speaker of the U.S. House of Representatives “The Power of Pull will do for our 21st-century information-age institutional leadership what Peter Drucker's The Concept of the Corporation did for industrial-era management. This book begins to create a body of learnable principles that will revolutionize our ability to access and work with knowledge flows.” Eric Schmidt, Chairman and CEO of Google “Hagel, Brown, and Davison have given us a provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide.” About the Author John Hagel III is the co-chairman of the Deloitte Center for the Edge. He is the author of a series of bestselling business books, including Net Gain, Net Worth, Out of the Box, and The Only Sustainable Edge. He lives in Burlingame, California. John Seely Brown is the independent co-chairman of the Deloitte Center for the Edge and a visiting scholar at the University of Southern California. He is co-author of the bestselling book The Social Life of Information. He lives in Palo Alto, California. Lang Davison was the exectutive director of the Deloitte Center for the Edge and the collaborating writer for the bestselling and critically acclaimed book Net Gain, Net Worth, authored by John Hagel. He lives in Portland, Oregon.
Recommended by Marshall Kirkpatrick
“@jhagel This is a great book btw!” (from X)
by Dr. Robin DiAngelo, Michael Eric Dyson·You?
by Dr. Robin DiAngelo, Michael Eric Dyson·You?
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.
Recommended by Marshall Kirkpatrick
“The newest book from Jeremy Rifkin, advisor to the EU and China on the networked, green, post-carbon economy, is amazing. I recommend it highly. https://t.co/2eICIjcirR” (from X)
by Jeremy Rifkin·You?
An urgent plan to confront climate change, transform the American economy, and create a green post-fossil fuel culture. A new vision for America’s future is quickly gaining momentum. Facing a global emergency, a younger generation is spearheading a national conversation around a Green New Deal and setting the agenda for a bold political movement with the potential to revolutionize society. Millennials, the largest voting bloc in the country, are now leading on the issue of climate change. While the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years. Key sectors of the economy are fast-decoupling from fossil fuels in favor of ever cheaper solar and wind energies and the new business opportunities and employment that accompany them. New studies are sounding the alarm that trillions of dollars in stranded fossil fuel assets could create a carbon bubble likely to burst by 2028, causing the collapse of the fossil fuel civilization. The marketplace is speaking, and governments will need to adapt if they are to survive and prosper. In The Green New Deal, New York Times bestselling author and renowned economic theorist Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal–style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth.
Recommended by Marshall Kirkpatrick
“@rowbey I’m 30 pages into your book and it is blowing. My. Mind. Really amazing discussion of 3rd Cinema. It’s paradigm shaking. Thank you.” (from X)
by Chris Robé·You?
Breaking the Spell offers the first full-length study that charts the historical trajectory of anarchist-inflected video activism from the late 1960s to the present. Video plays an increasingly important role among activists in the growing global resistance against neoliberal capitalism. As a result, alternative media production becomes a central location where new collective forms of subjectivity can be created to challenge aspects of neoliberalism. Chris Robé's book fills in historical gaps by bringing to light unexplored video activist groups like the Cascadia Forest Defenders, eco-video activists from Eugene, Oregon; Mobile Voices, Latino day laborers harnessing cell phone technology to combat racism and police harassment in Los Angeles; and Outta Your Backpack Media, indigenous youth from the Southwest who use video to celebrate their culture and fight against marginalization. This groundbreaking study also deepens our understanding of more well-researched movements like AIDS video activism, Paper Tiger Television, and Indymedia by situating them within a longer history and wider context of radical video activism.
Recommended by Marshall Kirkpatrick
“This is an amazing book. If you think analyst firms are just pay-to-play and don’t deliver big, objective value, I dare you to read this book. I’m quite confident it will change your mind. It’s challenging everything I thought about change advocacy, content marketing, and sales. https://t.co/VB8mvByK7r” (from X)
by Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman·You?
by Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman·You?
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.