Matthew Kobach
Head of @NYSE Social Media (+@Bakkt and @ice_markets) • Mostly tweet observations about life disguised as observations about marketing, content, and creativity
Book Recommendations:
Recommended by Matthew Kobach
“@michelletandler Best self help book there is” (from X)
Recommended by Matthew Kobach
“Breaking Bad might be great TV show Pulp Fiction might be a great movie Nevermind might be a great album Hamilton might be a great musical 1984 might be a great book But just because something is great content doesn’t mean it’s great content for social media” (from X)
by George Orwell·You?
HarperCollins is proud to present its incredible range of best-loved, essential classics. Winston Smith rewrites history. It’s his job. Hidden away in the Record Department of the sprawling Ministry of Truth, he helps the Party, and the omnipresent Big Brother, control the people of Oceania. Winston knows what a good citizen of Oceania must do: show his devotion for Big Brother and the Party; abstain from all vices; and, most importantly, possess no critical thoughts of their own. The new notebook he’s begun to write in is definitely against the rules – in fact, the Thought Police could arrest him simply for having it. Yet, as Winston begins to write his own history, a seed of rebellion begins to grow in his heart – one that could have devastating consequences. In George Orwell’s final and most well-known novel, he explores a dystopian future in which a totalitarian government controls the actions, thoughts and even emotions of its citizens, exercising power through control of language and history. Its lasting popularity is testament to Orwell’s powerful prose, and is a passionate political warning for today.
Recommended by Matthew Kobach
“I often get asked for marketing book recommendations. “Junior” by @TKemeny was my favorite this year. It’s both specific and general. It’s both for beginners and experts. It’s both informative and fun. Here’s the link because I know we’re all lazy: https://t.co/A6XNyjDAmn https://t.co/ejG3B10BvK” (from X)
by Thomas Kemeny, Jeff Goodby·You?
by Thomas Kemeny, Jeff Goodby·You?
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.