Michael Goldberg
Founder of Knock Out Networking, Michael helps organizations grow their business thru increased networking & referrals. Follow his blog http://t.co/JrpKl2Myh1
Book Recommendations:
Recommended by Michael Goldberg
“Financial Advisors, Brokers, Agents, Reps, Planners, and Sales Managers! If you want to make more Sales Appointments, Gail Goodman's book is a must buy, must read, must implement if you're serious about growing your business! https://t.co/HYOm3sliLk” (from X)
by Gail B. Goodman·You?
Modern Appointment Setting is a guide for direct sales people, and financial professionals in particular, who are struggling to get face-to-face appointments in today’s world. Smartphones, texting, emailing, and social media have changed the way we do business. The old rules have changed. Robo-calls have created an annoying world of “too many calls from strangers,” which makes it harder for salespeople to speak to someone new. Our new dilemma? A person will not answer you if they don’t already know you. We need to adjust our marketing, our communications and, mostly, our habits.In this book, you will learn how to . . . interplay the digital, vocal, and personal aspects of your prospecting. . . . get new prospects to pick up the phone. . . . adapt your marketing to our technological world. . . . make your networking more effective. . . . speak to your natural market with confidence. . . . clone your favorite clients. . . . create more recruiting appointments.
Recommended by Michael Goldberg
“One of the best books I've read about how to breakdown a story into its individual moving parts. The Nutshell Technique teaches you how to weave your main character into your plot to create an emotionally rich script, allowing you to brilliantly craft your story without being by the numbers. A uniquely helpful resource.” (from Amazon)
by Jill Chamberlain·You?
by Jill Chamberlain·You?
"The Nutshell Technique cracks the code behind why we love the movies that we love. It guides you to organically write the story you want to tell." ― Callum Greene, Producer Star Wars Episode IX: The Rise of Skywalker Veteran script consultant Jill Chamberlain discovered in her work that an astounding 99 percent of first-time screenwriters don't know how to tell a story. What the 99 percent do instead is present a situation. In order to explain the difference, Chamberlain created the Nutshell Technique, a method whereby writers identify eight dynamic, interconnected elements that are required to successfully tell a story. Now, for the first time, Chamberlain presents her unique method in book form with The Nutshell Technique: Crack the Secret of Successful Screenwriting. Using easy-to-follow diagrams ("nutshells"), she thoroughly explains how the Nutshell Technique can make or break a film script. Chamberlain takes readers step-by-step through thirty classic and contemporary movies, showing how such dissimilar screenplays as Casablanca, Chinatown, Pulp Fiction, The Usual Suspects, Little Miss Sunshine, Juno, Silver Linings Playbook, and Argo all have the same system working behind the scenes, and she teaches readers exactly how to apply these principles to their own screenwriting. Learn the Nutshell Technique, and you'll discover how to turn a mere situation into a truly compelling screenplay story. Since its publication in 2016, The Nutshell Technique: Crack the Secret of Successful Screenwriting was an instant classic. It is the go-to manual many professionals swear by, and it's on the syllabus at schools across the world including the world renowned programs at UCLA and Columbia University. It has also been published in Mandarin Chinese, Korean, and Italian.