Michael Phelps
LinkedIn Trainer, Milwaukee, WI
Book Recommendations:
Recommended by Michael Phelps
“Brenda Bernstein's e-book holds key profile strategies and important tips on avoiding LinkedIn pitfalls. As a LinkedIn trainer myself, it's good to know I have a resource like this for my clients to help them after they've left my classroom.” (from Amazon)
by Brenda Bernstein·You?
LinkedIn, owned by Microsoft, hosts the profiles of nearly 800 million people in over 200 countries and 2.8 million locales -- and up to 47% of them are active users. LinkedIn reports 97 million monthly unique visitors worldwide, 57% of whom log on via mobile devices. In the U.S., 27% of adults (180+ million users) have LinkedIn profiles. Over 30 million companies have company pages on LinkedIn. Furthermore, according to LinkedIn, there are executives from every Fortune 500 company using this social network, and 95% of those companies use LinkedIn's licensed recruiting software to search for job candidates. U.S. News reported in 2017 that about 95 percent of recruiters utilize LinkedIn as a major candidate sourcing tool. Evidence also suggests that most people who make hiring decisions have decided NOT to hire a candidate based on what they've found online. Here's the clincher: A whopping 89% of all recruiters report having hired someone through LinkedIn (as opposed to 26% from Facebook and 15% from Twitter). So if you're going to conduct a job search using social media, LinkedIn is the place to be. Still not convinced? According to 2018-2019 research conducted by ResumeGo, job applicants who have LinkedIn profiles are 71% more likely to get called in for an interview, and the more comprehensive your profile is, the better. If you happen to be unemployed, one of the top 3 most important things you can do is maximize your value on LinkedIn (writing a standout resume and networking are the other two). While there is no one right way to do this, I have provided my best advice on how to make LinkedIn work for your job search, from how to write an optimal Headline to how to use the robust LinkedIn Jobs feature. If you're looking for a job, you simply can't afford to have a mediocre LinkedIn profile. How to Write a KILLER LinkedIn Profile is the only book we know of that is updated to the new 2021 interface! Here's just some of what's been changed in this e-book edition (16th Edition): Add Pronouns, Former Name, and Pronunciation Audio to Your Introduction Card (Mistake #1)New Career Gaps options with Stay-at-Home titles (Mistake #1)Tips for keyword searches (Mistake #1)Why it's a good idea to turn off "People Also Viewed" (Mistake #5)Auto-Away Messages & Unread Message Badges (Mistake #7)Emojis hover function (Mistake #7)Video Cover Story (Mistake #8)Future of Skills & Career Paths search tools (Mistake #12)New article ranking "dwell time" (Mistake #13)New search functionality (Mistake #13 & 16)Publish articles as your page (Mistake #13)Creator Mode (Mistake #13)Turning comments into posts (Mistake #13)LinkedIn Polls (Mistake #13)New Featured Section (Mistake #14)Volunteer Marketplace (Mistake #14)New "Open to Work" feature (Mistake #16)LinkedIn Learning Hub (Mistake #16)Tip for following hashtags on your Company page (Special Section for Businesses)New Product Pages (Special Section for Businesses)Tips for getting employees engaged in branding (Special Section for Businesses)How to set up LinkedIn Ads (Special Section for Businesses)"Open for Business" is now the "Showcase Services" (Special Section for Businesses)Services Reviews Feature (Bonus Tip #2)New Character Limits (Appendix B)
Recommended by Michael Phelps
“A good sports reporter conveys the story of the day; a great one senses stories that will unfold over time and has the conviction to share them with their audience, nonetheless. Jim Gray is one of the greats!” (from Amazon)
INSTANT USA TODAY BESTSELLER! WITH A FOREWORD BY TOM BRADY “As a sportscaster and sports historian, Jim’s career genuinely stands the test of time. . . . This book is sports history about some of the greats by one of the greats, who was taking it all in on the sidelines, in the stands or the dugout, by the eighteenth green, courtside, or in the broadcast booth.” —Tom Brady, seven-time NFL Super Bowl champion GOAT A riveting, insightful memoir of never-before-told stories from Jim Gray, twelve-time Emmy Award-winner, Hall of Fame sports broadcaster, and renowned interviewer— that explores the author's career and the inside stories and memorable moments of the famous legends he has covered including, Muhammad Ali, Tom Brady, Kobe Bryant, LeBron James, Michael Jordan and Mike Tyson. In Talking to GOATs, award-winning broadcaster Jim Gray looks back at his four decades of sports reporting from the unparalleled perspective of one of the world’s most respected and skilled interviewers. A journalist who many iconic athletes have trusted to tell their stories (of both triumph and disgrace), Jim has had unprecedented access to the people, places and extraordinary events in the world of sports. Asking tough but fair questions, he has broken numerous stories, and landed squarely in the middle of others, from the Ben Johnson and Barry Bonds steroid scandals, to Michael Jordan’s surprise retirement, to the off-the-court Kobe/Shaq feud which led to their on-the-court break up, to being part of the live broadcast for twenty-two Super Bowls. He’s climbed into the ring to interview Mike Tyson after he bit off a chunk of Evander Holyfield’s ear, and stood next to Ron Artest when the “Malice at the Palace” melee erupted, and was on site at the bombing of the Atlanta Olympics. Anyone who has watched Jim effortlessly engage his subjects at the precise moment of triumph or tragedy has little idea what it takes to secure the interview, or what actually happens when the camera cuts away. These are real, mesmerizing, and previously untold stories. Talking to GOATs features numerous world-class athletes, including Muhammad Ali, Tom Brady, Kobe Bryant, LeBron James, Michael Jordan, Floyd Mayweather, Michael Phelps, Mike Tyson and Tiger Woods, and world leaders George W. Bush, Barack Obama, Mikhail Gorbachev, and many more. On each page, Jim gives the reader a coveted all-access pass as he reviews the best interviews, the best athletes, and the best games in modern sports history. It’s like a personal introduction to the characters and careers of these heroes and villains we’ve known since childhood. He examines how money, celebrity, the media, and power interact, and how sports, more than any other institution, has led to momentous transformations in American society.