Mike Michalowicz
Author of Get Different and Profit First
Book Recommendations:
Recommended by Mike Michalowicz
“In The Fast Forward Mindset, David distilled his own experiences into a powerful three-step formula that will help you break through any barrier in your way. If you're ready to become a fearless and focused leader, David's book shows you how.” (from Amazon)
by David Schnurman·You?
Fast Forward Your Impact! You're proud of what you have accomplished in your life. Yet there is a voice inside your head that says you should be further along than you are right now. So what's holding you back from having the impact you desire? The answer lies in getting out of your comfort zone and staying there. Doing this means becoming FEARLESS and FOCUSED so that you can take action and break through the mental walls that stand in your way. That is the FFwd Mindset. In these pages author David Schnurman reveals the challenges, fears, exhilaration, and hard-won lessons he learned in training for several marathons and growing his award-winning company, Lawline - resulting in a simple, yet powerful three-step formula that you can apply to your own journey of success. --- "You are in for a treat. Once you read The Fast Forward Mindset, there is no going back." - Hal Elrod, international bestselling author of The Miracle Morning, The Miracle Equation, and The Miracle Morning Series
Recommended by Mike Michalowicz
“If you want to write a book everyone talks about, this is the book that will show you the way. Write a Must-Read is honest, empowering, and actionable.” (from Amazon)
A book is not about something. A book is for someone. You want to write a nonfiction book that matters. A book readers love and rave about. A book they underline, dog-ear, and highlight. A must-read. How do you do that, when you’ve never written a book like that before? When you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by AJ Harper, ghostwriter and editor for some of the foremost thought leaders of our time. The foundation of that craft is a simple, yet powerful philosophy: Reader First. When you learn how to put your reader first at every stage of book development, writing, and editing, you can create the connection and trust required to transform their lives. In these pages, Harper reveals the proven methods and frameworks she has used for nearly two decades to write and edit perennial bestsellers. It’s not the easy way, or the fast way; it’s the effective way. The payoff for doing this important work: a must-read book, and a massive readership who serve as ambassadors for your message and your brand.
Recommended by Mike Michalowicz
“There is one common factor for every successful business: the word spreads. John's book is the recipe to do exactly that.” (from Amazon)
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics.How to narrow your focus and choose only ideal customers.Why no one wants what you sell – and what they actually want.How to use story and narrative as the voice of strategy.How to construct the perfect customer journey.How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.