Mmusi Maimane

Few athletes hold a record comparable to that of Oscar Chalupsky. He made history at the age of fifteen as the first person to win both the Junior and Senior Ironman titles on the same day at the South African National Lifesaving Championships, he was the country’s spokesman at the 1992 Barcelona Olympics, and he is a multiple-times global surfski champion, having won the internationally famous Molokai to Oahu World Surfski Marathon championships in Hawaii a record twelve times – his most recent victory being at the age of forty-nine. Then, in 2019, he was diagnosed with multiple myeloma, an incurable bone marrow cancer and told he had six months to live. But as with everything else Oscar does, he is determined to emerge victorious. He continues to paddle kayaks, play golf, and with a combination of medical treatment, exercise, iron determination and unconquerable optimism, he has defied every doctor’s prediction to date. How does he do it? In this book, Oscar relives some of his most exhilarating and nail-biting races, and shares the lessons he has learnt from winning on the international surf lifesaving, kayak and surfski circuits as well as running several successful businesses. The final chapters recount his courageous battle against cancer, the vital support of his family and friends, and his refusal to let the deadly disease dictate his life. No Retreat, No Surrender is an uplifting account of grit, perseverance, talent and attitude, vividly capturing the determined mindset of an inspirational sporting legend.

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.