Noah Kagan

Founder of AppSumo, #30 at Facebook, #4 at Mint

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Book Recommendations:

NK

Recommended by Noah Kagan

@EvansNifty Thanks Laura. I read quiet. Great book. Not one of my favs all time. I do think Lois Frankel - nice girls don’t get corner office is a top 20! (from X)

#1 NEW YORK TIMES BESTSELLER • Experience the book that started the Quiet Movement and revolutionized how the world sees introverts—and how introverts see themselves—by offering validation, inclusion, and inspiration “Superbly researched, deeply insightful, and a fascinating read, Quiet is an indispensable resource for anyone who wants to understand the gifts of the introverted half of the population.”—Gretchen Rubin, author of The Happiness Project ONE OF THE BEST BOOKS OF THE YEAR—People, O: The Oprah Magazine, Christian Science Monitor, Inc., Library Journal, Kirkus Reviews What are the advantages of being an introvert? They make up at least one-third of the people we know. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, impeccably researched, and filled with indelible stories of real people, Quiet has the power to permanently change how you see yourself.

NK

Recommended by Noah Kagan

@AndrewWarner @donaldmiller Amazing book (from X)

Details one man's opportunity to edit his life as if he were a character in a movie, challenging readers to reconsider what they strive for in life and revealing how to get a second chance at life the first time around.

NK

Recommended by Noah Kagan

Tactic#4: Take notes & share publicly @bgmasters took notes at a Stanford class He put them online, and it became the book Zero to One All because he took notes and put them online… It’s a great way to learn new things and casually connect with the person you learned from https://t.co/OUlBnVZ7tR (from X)

U.S. Master Tax Guide 2022 book cover

by Wolters Kluwer Editorial Staff·You?

The nation's top federal tax resource, the U.S. Master Tax Guide (2022), has been updated to provide complete and reliable guidance on Coronavirus (COVID-19) relief and economic recovery legislation, as well as pertinent federal taxation changes that affect 2021 returns. By having access to the most sought-after resource on the market, you will gain a complete understanding of updated tax law, including regulations and administrative guidance.

NK

Recommended by Noah Kagan

@SonyaLooney I LOVE this book. CC @morganhousel (from X)

Over 5 million copies sold around the world. The original book from Morgan Housel, the New York Times bestselling author of Same As Ever. Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people. Money – investing, personal finance, and business decisions – is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics.

NK

Recommended by Noah Kagan

@DavidTaggart SUCH an amazing book! (from X)

One Second After (A John Matherson Novel, 1) book cover

by William R. Forstchen, Newt Gingrich·You?

A post-apocalyptic thriller of the after effects in the United States after a terrifying terrorist attack using electromagnetic pulse weapons. New York Times best selling author William R. Forstchen now brings us a story which can be all too terrifyingly real...a story in which one man struggles to save his family and his small North Carolina town after America loses a war, in one second, a war that will send America back to the Dark Ages...A war based upon a weapon, an Electro Magnetic Pulse (EMP). A weapon that may already be in the hands of our enemies. Months before publication, One Second After has already been cited on the floor of Congress as a book all Americans should read, a book already being discussed in the corridors of the Pentagon as a truly realistic look at a weapon and its awesome power to destroy the entire United States, literally within one second. It is a weapon that the Wall Street Journal warns could shatter America. In the tradition of On the Beach, Fail Safe and Testament, this book, set in a typical American town, is a dire warning of what might be our future...and our end. The John Matherson Series #1 One Second After #2 One Year After #3 The Final Day Other Books Pillar to the Sky 48 Hours

NK

Recommended by Noah Kagan

@nealbascomb Just finished Hunting for Eichman. WOW. Amazing book! Keep it up. Thanks @heyitsnoah for rec! (from X)

Hunting Eichmann book cover

by Neal Bascomb·You?

Hunting Eichmann is the first complete narrative of a relentless and harrowing international manhunt. When the Allies stormed Berlin in the last days of the Third Reich, Adolf Eichmann shed his SS uniform and vanished. Following his escape from two American POW camps, his retreat into the mountains and out of Europe, and his path to an anonymous life in Buenos Aires, his pursuers are a bulldog West German prosecutor, a blind Argentinean Jew and his beautiful daughter, and a budding, ragtag spy agency called the Mossad, whose operatives have their own scores to settle (and whose rare surveillance photographs are published here for the first time). The capture of Eichmann and the efforts by Israeli agents to secret him out of Argentina to stand trial is the stunning conclusion to this thrilling historical account, told with the kind of pulse-pounding detail that rivals anything you'd find in great spy fiction.

NK

Recommended by Noah Kagan

@ChipYVR really enjoying your book 📚!! Love to promote it to my audience if interested? (from X)

The unauthorized story of lululemon. This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential. Chip Wilson's part in this story comes from the learnings of thousands of mistakes. He set the culture, business model, quality platform, people development program and then got out of the way. Lululemon's exponential growth, culture, and brand strength has few peers and it is because of those who employees who choose to be great. This book is also about missed opportunity--five years of missed opportunity. Chip was playing to win, while the directors of the company he founded were playing not to lose.

NK

Recommended by Noah Kagan

What was life like in the early days of Facebook? How did the company operate when it was just a small startup? Who were this team of misfits that built one of the most powerful tech companies in the world? In How I Lost 170 Million Dollars, Noah Kagan paints a compelling picture of the ups, downs, hard work, wild partying, and fascinating characters that populated the office during his time as Facebook's 30th employee.

NK

Recommended by Noah Kagan

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time. How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking" to rethink convention and break "rules" that aren't rules. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one. From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter--and how perhaps the rest of us can, too.

NK

Recommended by Noah Kagan

Women Who Love Too Much book cover

by Robin Norwood·You?

This is the world-renowned, inspiring, practical program for women who believe that being in love means being in pain. A multi-million-copy bestseller,Women Who Love Too Much presents a clear, comprehensive, 10-point recovery plan for women who are addicted to the wrong men for the wrong reasons. Among the vital lessons you will learn in this program are: * How the search for the love you never got from your parents can become a crushing obsession in adulthood. * How to change from loving someone so much it hurts, to loving yourself enough to stop the pain. * How to free yourself from destructive loving and build a healthy, meaningful relationship. This step-by-step self-awareness program offers help, understanding and, above all, hope—the pathway to making love the truly happy event it is supposed to be.

NK

Recommended by Noah Kagan

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.• Does food with a brand name really taste better?• Do you hate brussels sprouts because your mother did?• Does the size of your plate determine how hungry you feel?• How much would you eat if your soup bowl secretly refilled itself?• What does your favorite comfort food really say about you?• Why do you overeat so much at healthy restaurants?Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year? Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.From the Hardcover edition.

NK

Recommended by Noah Kagan

The Score Takes Care of Itself: My Philosophy of Leadership book cover

by Bill Walsh, Steve Jamison, Craig Walsh·You?

The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.

NK

Recommended by Noah Kagan

The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.

NK

Recommended by Noah Kagan

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.

NK

Recommended by Noah Kagan

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

NK

Recommended by Noah Kagan

The Celestine Prophecy book cover

by James Redfield·You?

The #1 bestselling phenomenon with millions of copies sold around the world -- now with a guide to creating your own Celestine Prophecy experience. You have never read a book like this before--a book that comes along once in a lifetime to change lives forever.In the rain forests of Peru, an ancient manuscript has been discovered. Within its pages are 9 key insights into life itself -- insights each human being is predicted to grasp sequentially; one insight, then another, as we move toward a completely spiritual culture on Earth. Drawing on ancient wisdom, it tells you how to make connections among the events happening in your life right now and lets you see what is going to happen to you in the years to come. The story it tells is a gripping one of adventure and discovery, but it is also a guidebook that has the power to crystallize your perceptions of why you are where you are in life and to direct your steps with a new energy and optimism as you head into tomorrow.Praise for The Celestine Prophecy"A gripping adventure story filled with intrigue, suspense, and spiritual revelations." - Commonwealth Journal"A spiritual classic...a book to read and reread, to cherish, and to give to friends." - Joan Borysenko, PhD, author of Fire in the Soul"In his inimitable style of great storytelling, Redfield opens us up to a world of insight, inspiration, synchronicity, and power." - Deepak Chopra

NK

Recommended by Noah Kagan

Since Darwin's day, we've been told that sexual monogamy comes naturally to our species. Mainstream science--as well as religious and cultural institutions--has maintained that men and women evolved in families in which a man's possessions and protection were exchanged for a woman's fertility and fidelity. But this narrative is collapsing. Fewer and fewer couples are getting married, and divorce rates keep climbing as adultery and flagging libido drag down even seemingly solid marriages. How can reality be reconciled with the accepted narrative? It can't be, according to renegade thinkers Christopher Ryan and Cacilda Jethá. While debunking almost everything we "know" about sex, they offer a bold alternative explanation in this provocative and brilliant book. Ryan and Jethá's central contention is that human beings evolved in egalitarian groups that shared food, child care, and, often, sexual partners. Weaving together convergent, frequently overlooked evidence from anthropology, archaeology, primatology, anatomy, and psychosexuality, the authors show how far from human nature monogamy really is. Human beings everywhere and in every era have confronted the same familiar, intimate situations in surprisingly different ways. The authors expose the ancient roots of human sexuality while pointing toward a more optimistic future illuminated by our innate capacities for love, cooperation, and generosity. With intelligence, humor, and wonder, Ryan and Jethá show how our promiscuous past haunts our struggles over monogamy, sexual orientation, and family dynamics. They explore why long-term fidelity can be so difficult for so many; why sexual passion tends to fade even as love deepens; why many middle-aged men risk everything for transient affairs with younger women; why homosexuality persists in the face of standard evolutionary logic; and what the human body reveals about the prehistoric origins of modern sexuality. In the tradition of the best historical and scientific writing, Sex at Dawn unapologetically upends unwarranted assumptions and unfounded conclusions while offering a revolutionary understanding of why we live and love as we do.

NK

Recommended by Noah Kagan

A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workday—revealing how a more nuanced understanding of the brain can allow us to better organize, prioritize, recall, and sort our daily lives. Emily and Paul are the parents of two young children, and professionals with different careers. Emily is the newly promoted vice president of marketing at a large corporation; Paul works from home or from clients' offices as an independent IT consultant. Their days are filled with a bewildering blizzard of emails, phone calls, more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task. In Your Brain at Work, Dr. David Rock goes inside Emily and Paul's brains to see how they function as each attempts to sort, prioritize, organize, and act on the vast quantities of information they receive in one typical day. Dr. Rock is an expert on how the brain functions in a work setting. By analyzing what is going on in their heads, he offers solutions Emily and Paul (and all of us) can use to survive and thrive in today's hyperbusy work environment—and still feel energized and accomplished at the end of the day. In Your Brain at Work, Dr. Rock explores issues such as: why our brains feel so taxed, and how to maximize our mental resourceswhy it's so hard to focus, and how to better manage distractionshow to maximize the chance of finding insights to solve seemingly insurmountable problemshow to keep your cool in any situation, so that you can make the best decisions possiblehow to collaborate more effectively with otherswhy providing feedback is so difficult, and how to make it easierhow to be more effective at changing other people's behaviorand much more.

NK

Recommended by Noah Kagan

We live in digital time. Our pace is rushed, rapid-fire, and relentless. Facing crushing workloads, we try to cram as much as possible into every day. We're wired up, but we're melting down. Time management is no longer a viable solution. As bestselling authors Jim Loehr and Tony Schwartz demonstrate in this groundbreaking book, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. This fundamental insight has the power to revolutionize the way you live your life. The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job. At the heart of the program is the Corporate Athlete® Training System. It is grounded in twenty-five years of work with some of the world's greatest athletes to help them perform more effectively under brutal competitive pressures. Clients have included Jim Courier, Monica Seles, and Arantxa Sanchez-Vicario in tennis; Mark O'Meara and Ernie Els in golf; Eric Lindros and Mike Richter in hockey; Nick Anderson and Grant Hill in basketball; and gold medalist Dan Jansen in speed skating. During the past decade, dozens of Fortune 500 companies have paid thousands of dollars to learn the Corporate Athlete training system. So have FBI swat teams, critical care physicians and nurses, salesmen, and stay-at-home moms. The Power of Full Engagement lays out the key training principles and provides a powerful, step-by-step program that will help you to: • Mobilize four key sources of energy • Balance energy expenditure with intermittent energy renewal • Expand capacity in the same systematic way that elite athletes do • Create highly specific, positive energy management rituals Above all, this book provides a life-changing road map to becoming more fully engaged on and off the job, meaning physically energized, emotionally connected, mentally focused, and spiritually aligned.