Pam Ayres

HOW A LITTLE DOG CHANGED THE WORLD The true story of one little dog who helped bring an end to puppy farming in the UK. Lucy, a Cavalier King Charles Spaniel, was born into a Welsh puppy farm in 2008. She was repeatedly bred to produce litters of cute puppies, who were taken from her shortly after birth to be sold online and transported many miles across the UK. Life on a puppy farm is grim, and the dogs aren’t vaccinated, loved orlooked after. Lucy was rescued in 2013 and was in a terrible way – her spine was fused, she was covered in scalds and burns, blind in one eye, had crippling arthritis, separation anxiety, and was badly underweight. Her life turned around when she was chosen for adoption and rehabilitated by Lisa Garner, dog-lover extraordinaire. Lisa had shared her life with many dogs beforehand, but she recognised something extra special about little Lucy, and so their unique journey together began which would eventually change the world... The author is a regular guest on shows including BBC Breakfast, ITV’s This Morning, and Sky News. Marc frequently writes articles raising awareness for animal welfare and is at the forefront of worldwide campaigns. Lucy’s Law comes into effect on 6 April 2020, revolutionising the UK’s approach to animal rights.

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

For more than twenty-five years, David Nott has taken unpaid leave from his job as a general and vascular surgeon with the NHS to volunteer in some of the world’s most dangerous war zones. From Sarajevo under siege in 1993, to clandestine hospitals in rebel-held eastern Aleppo, he has carried out life-saving operations and field surgery in the most challenging conditions, and with none of the resources of a major London teaching hospital. The conflicts he has worked in form a chronology of twenty-first-century combat: Afghanistan, Sierra Leone, Liberia, Darfur, Congo, Iraq, Yemen, Libya, Gaza and Syria. But he has also volunteered in areas blighted by natural disasters, such as the earthquakes in Haiti and Nepal. Driven both by compassion and passion, the desire to help others and the thrill of extreme personal danger, he is now widely acknowledged to be the most experienced trauma surgeon in the world. But as time went on, David Nott began to realize that flying into a catastrophe – whether war or natural disaster – was not enough. Doctors on the ground needed to learn how to treat the appalling injuries that war inflicts upon its victims. Since 2015, the foundation he set up with his wife, Elly, has disseminated the knowledge he has gained, training other doctors in the art of saving lives threatened by bombs and bullets. War Doctor is his extraordinary story.