Patrick Fagan

Director, Marriage and Religion Research Institute at the Catholic University of America

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Book Recommendations:

Recommended by Patrick Fagan

Habits for a Healthy Marriage will become a classic because Dr. Fitzgibbons lays out for every modern couple the next steps to take, no matter where they are starting from, on the never-ending road to becoming a great couple. (from Amazon)

Drawing on his experience of forty years as a psychiatrist, Dr. Richard Fitzgibbons presents twelve habits that can foster healing and growth in Catholic marriages. This books helps couples to identify and resolve the major emotional conflicts that weaken their relationships and hurt their marriages. Habits for a Healthy Marriage is unique because it draws on the field of positive psychology, which focuses on growth in virtues. Each chapter names a common marital problem along with a particular virtue that can help couples to overcome that problem. It shows that the road to healing is paved with forgiveness, not only between spouses but also within their families of origin. Along the way the author incorporates the luminous writing of Saint John Paul II on marriage and the timeless wisdom of the Catholic Church. Whether you are newly engaged, recently married, or married for many years, the conflict-resolving strategies described in this book—the habits of a healthy marriage—can help you to protect your relationship from the emotional storms that often lead to quarrelling and mistrust, and sometimes to separation and divorce.

Recommended by Patrick Fagan

What Your Customer Wants and Can’t Tell You hands you the key to the secret world of behavioural science, in its comprehensive yet approachable review of the research and how to use it. (from Amazon)

Use the Science of Behavioral Economics to Understand Why People Buy“The most important business book to come out in years.” –Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today 2022 First Place Category Winner CIBA (Chanticleer International Book Awards) #1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers. Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book: Real-world examples that bring a concept to life and make it stickIdeas to help you with problem solving for your businessWays to hack your brain into coming up with innovative programs, products, and initiatives If you liked marketing and business books like Nudge, Predictably Irrational, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants (And Can’t Tell You).