Paul Laudicina

Chairman Global Business Policy Council, Chairman Emeritus, A.T. Kearney

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Book Recommendations:

1. Corporate Innovation in the Fifth Era

Recommended by Paul Laudicina

“In a world of continuous, convulsive change, Le Merle and Davis cut through the fog with a compelling assessment of the big change drivers and how they will shape the new challenges and opportunities ahead.” (from Amazon)

Corporate Innovation in the Fifth Era: Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft book cover

Corporate Innovation in the Fifth Era


Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft

by Matthew C Le Merle, Alison Davis·You?

Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In "Corporate Innovation in the Fifth Era," Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era.

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