Rick Bakas

Husband » Dad » Former NIKE brand guy » Designer @uoregon + @Broncos branding » Sommelier » cofounder @flowsentlife cannabis delivery & @BakasMedia

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Book Recommendations:

RB

Recommended by Rick Bakas

@gsonart @slugforceone @TopoGigio_sol They spoke with a cockney dialect. Great book! (from X)

The Potato Factory book cover

by Bryce Courtenay·You?

Ikey Solomon is very successful indeed, in the art of thieving. Ikey's partner in crime is his mistress, the forthright Mary Abacus, until misfortune befalls them. They are parted and each must make the harsh journey from 19th century London to Van Diemens Land. In the backstreets and dives of Hobart Town, Mary learns the art of brewing and builds The Potato Factory, where she plans a new future. But her ambitions are threatened by Ikey's wife, Hannah, her old enemy. The two women raise their separate families. As each woman sets out to destroy the other, the families are brought to the edge of disaster.

RB

Recommended by Rick Bakas

@paper_ape @HouseofKibaa just perused the site - it's interesting b/c I've loved VR as a kid. Snocrash was a favorite book, and I even cofounded a VR lab at my community college. (from X)

Snow Crash: A Novel book cover

by Neal Stephenson·You?

The “brilliantly realized” (The New York Times Book Review) breakthrough novel from visionary author Neal Stephenson, a modern classic that predicted the metaverse and inspired generations of Silicon Valley innovators Hiro lives in a Los Angeles where franchises line the freeway as far as the eye can see. The only relief from the sea of logos is within the autonomous city-states, where law-abiding citizens don’t dare leave their mansions. Hiro delivers pizza to the mansions for a living, defending his pies from marauders when necessary with a matched set of samurai swords. His home is a shared 20 X 30 U-Stor-It. He spends most of his time goggled in to the Metaverse, where his avatar is legendary. But in the club known as The Black Sun, his fellow hackers are being felled by a weird new drug called Snow Crash that reduces them to nothing more than a jittering cloud of bad digital karma (and IRL, a vegetative state). Investigating the Infocalypse leads Hiro all the way back to the beginning of language itself, with roots in an ancient Sumerian priesthood. He’ll be joined by Y.T., a fearless teenaged skateboard courier. Together, they must race to stop a shadowy virtual villain hell-bent on world domination.

RB

Recommended by Rick Bakas

This is a Must-Read holiday gift for the sports fan in your life. This book from @sportslogosnet & @ToddRadom tells the stories behind your favorite NHL team. Pre orders can get a signed copy 🏆 #FabricOfTheGame https://t.co/G6tye89C97 (from X)

An in-depth look into the origins of how each NHL team was named, received their logo and design, with interviews by those responsible. Written by those most knowledgeable, you'll learn why every hockey team to every play in the National Hockey League looks the way it does. Nothing unites or divides a random assortment of strangers quite like the hockey team for which they cheer. The passion they hold within them for the New York Rangers, Toronto Maple Leafs, Montreal Canadiens, or Boston Bruins allows them to look past any differences which would have otherwise disrupted a perfectly fine Thanksgiving dinner and channels it into a powerful, shared admiration for their team. We decorate our lives with their logos, stock our wardrobe with their jerseys, and, in some cases, even tattoo our bodies with their iconography and colors. They’re so ingrained in our lives we don’t even think to ask ourselves why Los Angeles celebrates royalty; why Buffalo cheers for not one, but two massive cavalry swords; or why the Broadway Blueshirts named themselves for a law enforcement agency in Texas (or why they even wear blue shirts, for that matter). All that and more is explored in Fabric of the Game, authored by two of the sports world’s leading experts in team branding and design: Chris Creamer and Todd Radom. Tapping into their vast knowledge of the whys and hows, Creamer and Radom explore and share the origin stories behind these and more, talking directly to those involved in the decision processes and designs of the National Hockey League’s team names, logos, and uniforms, pouring through historical accounts to find and deliver the answers to these questions. Learn more about the historied Detroit Red Wings and Chicago Blackhawks, as well as the lost but not forgotten Hartford Whalers and Quebec Nordiques, all the way to the lesser-known Kansas City Scouts and Philadelphia Quakers. Whichever team you pledge allegiance, Fabric of the Game covers them in-depth with research and knowledge for any hockey fan to enjoy.