Robert Lauterborn
James L Knight Chair Professor of Advertising Emeritus
Book Recommendations:
Recommended by Robert Lauterborn
“Copywriters in the 60's had two books on their shelves: John Caples' Tested Advertising Methods and Strunk & White's The Elements of Style. For latter-day writers—and NOT just email writers—Bob Bly's comprehensive new primer could replace both. Everything you need to be successful is in there, with what might be dubbed 'Everything you need to know about email marketing' almost a bonus. If I were still teaching copywriting students or hiring and training copywriters for any discipline, I'd buy each a copy to put under his or her pillow.” (from Amazon)
by Robert W. Bly·You?
Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.