Ryan Foland
Communications Manager at UC Irvine
Book Recommendations:
Recommended by Ryan Foland
“Book alert🚨: It's finally here! The Experience Maker: How To Create Remarkable Experiences That Your Customers Can't Wait To Share by @dgingiss. It teaches you simple tactics for enhancing your customer experience to generate your best marketing. https://t.co/Fodtcpmjb2” (from X)
by Dan Gingiss·You?
Let's face it: Competition is tougher than ever these days. Competing on price is a loser's game -- just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied -- just ask your favorite ride-share company. So what's left? How can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience. And the best part about customer experience is that it's delivered by human beings which are unique to your company. No one else has your human beings, which means that you can provide a customer experience that no one else can. It's time to make your customer experience a competitive advantage. Almost every business has a "leaky bucket." Most companies are so focused on sales growth and bringing in new customers at the expense of the existing customers who are funding the business. Without our existing customers, we're out of business. So why do companies spend so much money and time on higher and higher sales and new customer goals and yet not nearly as much time with the people they already have? Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Listen to your customers, engage with your customers, and they will become your best marketers. That's right, your existing customers will actually help you acquire new customers, and plug your "leaky bucket." And this book will show you how. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive) to your business, you will create an array of remarkable experiences that your customers will want to talk about with friends, family, and social media followers. In turn, you'll benefit from marketing that is far more credible, engaging, and authentic than yet another email or social media campaign. Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others. Wouldn't you like to become WISER than your competition?
Recommended by Ryan Foland
“Finished listening to Presence: Bringing Your Boldest Self to Your Biggest ... by @amyjccuddy via #Audible. Great book 👍👍 Want it? Get it free: https://t.co/Q0kbPqqJuF” (from X)
MORE THAN HALF A MILLION COPIES SOLD: Learn the simple techniques you'll need to approach your biggest challenges with confidence. Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless. Too often we approach our lives' biggest hurdles with dread, execute them with anxiety, and leave them with regret. By accessing our personal power, we can achieve "presence," the state in which we stop worrying about the impression we're making on others and instead adjust the impression we've been making on ourselves. As Harvard professor Amy Cuddy's revolutionary book reveals, we don't need to embark on a grand spiritual quest or complete an inner transformation to harness the power of presence. Instead, we need to nudge ourselves, moment by moment, by tweaking our body language, behavior, and mind-set in our day-to-day lives. Amy Cuddy has galvanized tens of millions of viewers around the world with her TED talk about "power poses." Now she presents the enthralling science underlying these and many other fascinating body-mind effects, and teaches us how to use simple techniques to liberate ourselves from fear in high-pressure moments, perform at our best, and connect with and empower others to do the same. Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret. "Presence feels at once concrete and inspiring, simple but ambitious — above all, truly powerful." —New York Times Book Review
Recommended by Ryan Foland
“@fcdrey @leobottary It can be less complicated than emulating, it can be as simple as surrounding yourself with them. Check out https://t.co/RC6wPUp9j0 and see what the book is all about. It is pretty powerful. #WACD” (from X)
by Leo Bottary·You?
by Leo Bottary·You?
Most of us don’t seek advice or reach out to others for help very easily. In part, it’s because we’re conditioned to see life as an individual endeavor rather than a team sport. Or because we believe that asking for help makes us look weak or incapable. We regard self-help as by-yourself-help. News flash: no one in the history of the world has ever achieved any level of happiness or success totally by themselves. In his 1976 book The Long Run Solution, Joe Henderson suggested that becoming truly accomplished at running (or at anything) doesn’t typically require us to perform superhuman feats. In fact, success is frequently realized by those who simply do the things anyone can do that most of us never will. In What Anyone Can Do, with the help of Leo Bottary’s Year of the Peer podcasts guests (and playful illustrations by Ryan Foland), you’ll discover that if you surround yourself with the right people, you’ll do the things anyone can do far more often. And when you do that, you and the people around you will realize more of what you want out of business and life. It’s that simple. The Power of Peers (2016) made a strong case for how and why formal peer groups are so effective. This book steps outside the formal peer group arena to examine all the important relationships we have in our lives (parents, teachers, spouses, mentors, children, mentees, etc.) and provides a practical approach and specific framework for harnessing their power for your benefit (and theirs). It’s what anyone can do. You’re anyone, right?
Recommended by Ryan Foland
“@Tiffani_Bova @DanielPink Funny, I just put Dan's book, "When," on @audible_com 2 days ago. Love the messages to never underestimate a good nap and take more breaks. & a big cheers 🍻 to the soft stuff! Dan, "When" the time is right, I'd love to have u as a guest on my podcast, https://t.co/nmNCJlvA6W https://t.co/EvnfO8pTSa” (from X)
by Daniel H. Pink·You?
by Daniel H. Pink·You?
The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller "Brims with a surprising amount of insight and practical advice." --The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
Recommended by Ryan Foland
“@Beam626 @cduhigg Totally. But this book has opened up my eyes that we do thinga out of habit, that sometimes we don't realize. Realizing this is powerful.” (from X)
by Charles Duhigg·You?
by Charles Duhigg·You?
NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits. “Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial Times A WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEAR In The Power of Habit, award-winning business reporterCharles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.