Scott Rechler

Enterprises are vital to our green future and fundamental to modern life, yet they fall short of their sustainable promise. The big question is not if we should address sustainability, but how. Practical Sustainability shows how we can solve half the wicked sustainability challenge in five years, using today’s technology – and then the rest through data-driven R&D. It also provides insights from carbon-neutral journeys and award-winning achievements. How? A heavy dose of science, systems design and digital twins, together with human factors and behavioral psychology that drive adoption. Award-winning Practical Sustainability provides the first guide for sustainable business in the post-Covid age. It is an Amazon #1 best-seller, a Forbes' “must read,” and adopted by leading universities to anchor their sustainability curricula. Co-authors Corey Glickman and Jeff Kavanaugh are well-known as thought leaders in the field; they have been published in Harvard Business Review, presented at leading forums like the World Economic Forum and United Nations, and Kavanaugh previously authored the books The Live Enterprise and Consulting Essentials. Practical Sustainability is the result of three years of research and collaboration. The authors interviewed dozens of global business, tech, and policy leaders, and also drew upon extensive original research and corporate data. They also detail how Infosys achieved carbon neutrality in 2020, a full 30 years ahead of the Paris climate agreement. Practical Sustainability contains specific recommendations and over 50 frameworks to help leaders implement their own sustainability journeys. It also contains over 340 annotated references for further study and action. Whether designing strategy, launching initiatives, or correcting course, Practical Sustainability will help readers deliver the ESG results and the bottom-line profitability we need for a sustainable future.