Shashi Bellamkonda

Smiles are free & priceless, MarTech Leader, CMO https://t.co/cnShA0P995, Digital Marketing Professor, Georgetown Univ, Small Business Tech & Marketing Speaker

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Book Recommendations:

SB

Recommended by Shashi Bellamkonda

@robpegoraro @amywebb Hacking the body! @amywebb's new book is a fascinating read (from X)

Named one of The New Yorker's BEST BOOKS OF 2022 SO FAR The next frontier in technology is inside our own bodies. Synthetic biology will revolutionize how we define family, how we identify disease and treat aging, where we make our homes, and how we nourish ourselves. This fast-growing field—which uses computers to modify or rewrite genetic code—has created revolutionary, groundbreaking solutions such as the mRNA COVID vaccines, IVF, and lab-grown hamburger that tastes like the real thing.  It gives us options to deal with existential threats: climate change, food insecurity, and access to fuel. But there are significant risks. Who should decide how to engineer living organisms? Whether engineered organisms should be planted, farmed, and released into the wild? Should there be limits to human enhancements? What cyber-biological risks are looming? Could a future biological war, using engineered organisms, cause a mass extinction event? Amy Webb and Andrew Hessel’s riveting examination of synthetic biology and the bioeconomy provide the background for thinking through the upcoming risks and moral dilemmas posed by redesigning life, as well as the vast opportunities waiting for us on the horizon.

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Recommended by Shashi Bellamkonda

Instead of you succeeding, make your opponent dark, better yet, let them fail. Self-focused approach is not always the best approach. Example from @katy_milkman 's book https://t.co/TBR9awdEdE (from X)

Wall Street Journal bestseller “A welcome revelation.” --The Financial Times Award-winning Wharton Professor and Choiceology podcast host Katy Milkman has devoted her career to the study of behavior change. In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit. Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success. Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you’ll learn: • Why timing can be everything when it comes to making a change • How to turn temptation and inertia into assets • That giving advice, even if it's about something you're struggling with, can help you achieve more Whether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.

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Recommended by Shashi Bellamkonda

And make readers happy as well. The first book I read was a "Hundred Little Flames" . I lived the characters through my own experience, stories from friends and family. Great books Preeti Shenoy https://t.co/xt15jv9AZc https://t.co/f8xsHyj68S https://t.co/ZfeTATN4RZ (from X)

A Hundred Little Flames book cover

by Preeti Shenoy·You?

Sometimes, a journey back is a step forward. When 26-year-old Ayan is sent to live with his grumpy old grandfather Gopal Shanker, in a tiny village, in Kerala, he is understandably devastated. What can a sleepy, idyllic village without even Internet connectivity offer a young man? To make matters worse, Jairaj, Ayan’s domineering father has his own plans and is determined to have his way. Soon, Ayan has to come to terms with the hard realities of life and the blindness of greed as he and Gopal Shanker learn that life can sometimes unravel in unanticipated ways. A young man, whose life lies ahead of him. An old man, whose life is all in the past. And a few months that change everything. A Hundred Little Flames is a charming account of a relationship across generations and also a meditative look at the issues of old people. Preeti Shenoy’s foray into new fictional terrain is an absolute triumph!

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Recommended by Shashi Bellamkonda

I love @DaleCarnegie the book was a great positive influence on my life https://t.co/2ZzzFCElH6 https://t.co/cDv6ipiN5W (from X)

How to Stop Worrying and Start Living book cover

by Dale Carnegie, Zinc Read·You?

"Carnegie begins by exploring the negative impact of worry on one's health, happiness, and success, and the ways in which it can prevent individuals from achieving their goals and realizing their potential. He then provides practical guidance on how to identify and manage the sources of worry in one's life, including techniques for managing stress and developing a positive outlook on life. The book covers a wide range of topics, including effective time management, building strong relationships with others, and the importance of maintaining physical and mental health. Throughout the book, Carnegie emphasizes the importance of taking action and making positive changes in one's life, rather than simply worrying about the problems and challenges one faces."

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Recommended by Shashi Bellamkonda

Highly recommend this book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love https://t.co/SgecxoD8E3 by @aprildunford #mpb2b (from X)

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, will enlighten you. Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market. Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are: - The Five Components of Effective Positioning - How to instantly connect an audience to your offering’s value - How to choose the best market for your products - How to use three distinct styles of positioning to your advantage - How to leverage market trends to help buyers understand why making a purchase is important right now Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

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Recommended by Shashi Bellamkonda

This is a great book. A lot of self discovery will ensue. https://t.co/u7fKDog7o9 (from X)

The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration. Collaborative skills have never been more important to a company’s success and these skills are essential for every worker today. Radical Collaboration is a how-to-manual for creating trusting, cooperative environments, and transforming groups into motivated and empowered teams. James W. Tamm and Ronald J. Luyet provide tools that will help you increase your ability to work successfully with others, learn to be more aware of colleagues, and better problem-solve and negotiate. Radical Collaboration is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.

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Recommended by Shashi Bellamkonda

I’m thrilled that this book is the top 10 best sellers list from the @washingtonpost as Chef Jose Andres continues to feed another island The Bahamas that was hit by Dorian. https://t.co/nukJ1EkbiB (from X)

FOREWORD BY LIN-MANUEL MIRANDA AND LUIS A. MIRANDA, JR. The true story of how José Andrés and World Central Kitchen’s chefs fed hundreds of thousands of hungry Americans after Hurricane Maria and touched the hearts of many more Chef José Andrés arrived in Puerto Rico four days after Hurricane Maria ripped through the island. The economy was destroyed and for most people there was no clean water, no food, no power, no gas, and no way to communicate with the outside world. Andrés addressed the humanitarian crisis the only way he knew how: by feeding people, one hot meal at a time. From serving sancocho with his friend José Enrique at Enrique’s ravaged restaurant in San Juan to eventually cooking 100,000 meals a day at more than a dozen kitchens across the island, Andrés and his team fed hundreds of thousands of people, including with massive paellas made to serve thousands of people alone. At the same time, they also confronted a crisis with deep roots, as well as the broken and wasteful system that helps keep some of the biggest charities and NGOs in business. Based on Andrés’s insider’s take as well as on meetings, messages, and conversations he had while in Puerto Rico, We Fed an Island movingly describes how a network of community kitchens activated real change and tells an extraordinary story of hope in the face of disasters both natural and man-made, offering suggestions for how to address a crisis like this in the future. Beyond that, a portion of the proceeds from the book will be donated to the Chef Relief Network of World Central Kitchen for efforts in Puerto Rico and beyond.

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Recommended by Shashi Bellamkonda

This book was recommended to me by my Middle School going kid and @WarrenBuffett Inspiring Read. https://t.co/baydcpLAqY (from X)

NEW YORK TIMES BESTSELLER In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.