Stephen Waddington
Professional advisor to agencies and communication teams @Wadds Inc. Visiting Professor @UniofNewcastle. PhD @LeedsBizSchool. CIPR Past President
Book Recommendations:
Recommended by Stephen Waddington
“@CommsHero @Mrs_Wadds I would love to do a @NigelSlater inspired retro version of Masterchef. Toast is a brilliant book” (from X)
by Nigel Slater·You?
by Nigel Slater·You?
Now with an updated foreword by Elizabeth Day and afterword by Nigel Slater, twenty years later Toast has become a classic food memoir, detailing all the food, recipes and cooking that have marked Nigel’s passage from greedy schoolboy to great food writer.Whether relating his mother’s ritual burning of the toast, his father’s dreaded Boxing Day stew or such culinary highlights of the day as Arctic Roll and Grilled Grapefruit (then considered something of a status symbol in Wolverhampton), this incredibly moving and deliciously evocative memoir of childhood, adolescence and sexual awakening vividly recreates daily life in sixties and seventies suburban England.Now featuring an introduction from Elizabeth Day, new photographs and a long afterword by Nigel Slater, this modern classic will continue to captivate readers for decades to come.
Recommended by Stephen Waddington
“New blog. Review of Copywriting is... an usual and exception book about marketing craft. @Boultini's love affair with the written word is apparent from every page. Beautifully produced by @Giles_Edwards and the team @Gasp_4. https://t.co/ecEC7Mw9SK” (from X)
by Andrew Boulton, Giles Edwards·You?
by Andrew Boulton, Giles Edwards·You?
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Recommended by Stephen Waddington
“@stekenwright Brilliant book and study. Built to Last is equally excellent. It’s never been repeated. Partly the inspiration for my research/PhD to explore links between innovation, organisational performance and marketing/PR ✅” (from X)
Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great? Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't. The findings include: Level 5 Leadership: A surprising style, required for greatness.The Hedgehog Concept: Finding your three circles, to transcend the curse of competence.A Culture of Discipline: The alchemy of great results.Technology Accelerators: How good-to-great companies think differently about technology.The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap.
Recommended by Stephen Waddington
“@CrayonCW Enjoy. It’s a gorgeous book” (from X)
by Stanley Tucci·You?
by Stanley Tucci·You?
INSTANT NEW YORK TIMES BESTSELLER Named a Notable Book of the Year by NPR and The Washington Post From award-winning actor and food obsessiveStanley Tucci comes an intimate and charming memoir of life in and out of the kitchen. Stanley Tucci grew up in an Italian American family that spent every night around the kitchen table. He shared the magic of those meals with us in The Tucci Cookbook and The Tucci Table, and now he takes us beyond the savory recipes and into the compelling stories behind them. Taste is a reflection on the intersection of food and life, filled with anecdotes about his growing up in Westchester, New York; preparing for and shooting the foodie films Big Night and Julie & Julia; falling in love over dinner; and teaming up with his wife to create meals for a multitude of children. Each morsel of this gastronomic journey through good times and bad, five-star meals and burned dishes, is as heartfelt and delicious as the last. Written with Stanley’s signature wry humor, Taste is for fans of Bill Buford, Gabrielle Hamilton, and Ruth Reichl—and anyone who knows the power of a home-cooked meal.