Steve Jobs

Co-Founder and Former CEO of Apple, Former CEO of Pixar

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Book Recommendations:

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Recommended by Steve Jobs

Atlas Shrugged (Centennial Ed.) book cover

by Ayn Rand·You?

Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil, Atlas Shrugged is Ayn Rand’s magnum opus: a philosophical revolution told in the form of an action thriller—nominated as one of America’s best-loved novels by PBS’s The Great American Read. Who is John Galt? When he says that he will stop the motor of the world, is he a destroyer or a liberator? Why does he have to fight his battles not against his enemies but against those who need him most? Why does he fight his hardest battle against the woman he loves? You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the amazing men and women in this book. You will discover why a productive genius becomes a worthless playboy...why a great steel industrialist is working for his own destruction...why a composer gives up his career on the night of his triumph...why a beautiful woman who runs a transcontinental railroad falls in love with the man she has sworn to kill. Atlas Shrugged, a modern classic and Rand’s most extensive statement of Objectivism—her groundbreaking philosophy—offers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth century’s leading artists.

SJ

Recommended by Steve Jobs

HarperCollins is proud to present its incredible range of best-loved, essential classics. Winston Smith rewrites history. It’s his job. Hidden away in the Record Department of the sprawling Ministry of Truth, he helps the Party, and the omnipresent Big Brother, control the people of Oceania. Winston knows what a good citizen of Oceania must do: show his devotion for Big Brother and the Party; abstain from all vices; and, most importantly, possess no critical thoughts of their own. The new notebook he’s begun to write in is definitely against the rules – in fact, the Thought Police could arrest him simply for having it. Yet, as Winston begins to write his own history, a seed of rebellion begins to grow in his heart – one that could have devastating consequences. In George Orwell’s final and most well-known novel, he explores a dystopian future in which a totalitarian government controls the actions, thoughts and even emotions of its citizens, exercising power through control of language and history. Its lasting popularity is testament to Orwell’s powerful prose, and is a passionate political warning for today.

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Recommended by Steve Jobs

These are the memoirs of the great mystic and teacher who inspired a generation of disciples and followers before, during and briefing after the Second World War. In Meetings With Remarkable Men Gurdjieff introduces us to some of the companions he encountered in his travels to the most remote regions of Central Asia. With colorful episodes from his adventures, he brings to life the story of his own relentless search for a real and universal knowledge. The book can be read as a colorful narrative or psychological autobiography, but the meaning of its contents can be better appreciated in relation to the expositions of his previously published ideas.

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Recommended by Steve Jobs

Cosmic Consciousness book cover

by M D Richard Maurice Bucke·You?

Cosmic Consciousness: A Study in the Evolution of the Human Mind is Richard Bucke's theory that our mental states are evolving and that to date we have experienced three stages in the development of consciousness: the 'simple consciousness' of animals, the 'self-consciousness' of the vast majority of humans (reason, self awareness, imagination, etc.), and in some cases 'cosmic consciousness'; a mystical state of being beyond 'self consciousness' and the next stage of human development. Bucke hypothesized that 'cosmic consciousness' is slowly beginning to appear in humans and will eventually spread widely throughout the human race. He posited that certain notable individuals throughout history have demonstrated that they have attained 'cosmic consciousness'. In the book he cites examples such as Jesus, Buddha, Mohammed, Dante, St Paul, Francis Bacon, William Blake, and his close friend Walt Whitman. Whitman, an American poet and journalist described cosmic consciousness as 'ineffable light, light rare, untellable, light beyond all signs, descriptions and languages.' At the age of thirty-five Bucke found himself in this elevated mental state and he describes (in the third person) the manifestations leading up to it; '1. The person, suddenly, without warning, has a sense of being immersed in a flame, or rose-colored cloud, or perhaps rather a sense that the mind is itself filled with such a cloud of haze. 2. At the same instant he is, as it were, bathed in an emotion of joy, assurance, triumph, salvation. 3. Simultaneously or instantly following the above sense and emotional experiences there comes to the person an intellectual illumination quite impossible to describe. Like a flash there is presented to his consciousness a clear conception (a vision) in outline of the meaning and drift of the universe. He does not come to believe merely; but he sees and knows that the cosmos, which to the self conscious mind seems made up of dead matter, is in fact far otherwise-is in very truth a living presence. He sees that instead of men being, as it were, patches of life scattered through an infinite sea of non-living substance, they are in reality specks of relative death in an infinite ocean of life. He sees that the life which is in man is eternal, as all life is eternal; that the soul of man is as immortal as God is; that the universe is so built and ordered that without any peradventure all things work together for the good of each and all; that the foundation principle of the world is what we call love, and that the happiness of every individual is in the long run absolutely certain.' He goes on to say, 'The person who passes through this experience will learn in the few minutes, or even moments, of its continuance more than in months or years of study, and he will learn much that no study ever taught or can teach.' After reading Bucke's writings, P. D. Ouspensky, the respected Russian Philosopher echoed his comments in his book Tertium Organum; 'Cosmic Consciousness is a third form, which is as far above Self Consciousness as is that above Simple Consciousness. The prime characteristic Cosmic Consciousness is, as its name implies, a consciousness of the cosmos, that is, of the life and order of the universe. Along with the consciousness of the cosmos there occurs an intellectual enlightenment or illumination which alone would place the individual on a new plane of existence-would make him almost a member of a new species.'

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Recommended by Steve Jobs

This is the ORIGINAL, AUTHENTIC version of Prof. Arnold Ehret's Mucusless Diet Healing System, first developed by Ehret in 1922. Ehret presents a complete, workable program for cleansing, repairing, rebuilding, and maintaining a healthy body. Considered a complete course for those who desire to learn how to control their health, this simple and logical plan is presented in plain, understandable language so that anyone can apply this method.

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Recommended by Steve Jobs

Diet for a Small Planet (20th Anniversary Edition) book cover

by Frances Moore Lappé·You?

The book that started a revolution in the way Americans eat The extraordinary book that taught America the social and personal significance of a new way of eating is still a complete guide for eating well in the twenty-first century. Sharing her personal evolution and how this groundbreaking book changed her own life, world-renowned food expert Frances Moore Lappé offers an all-new, even more fascinating philosophy on changing yourself—and the world—by changing the way you eat. The Diet for a Small Planet features: • simple rules for a healthy diet • streamlined, easy-to-use format • food combinations that make delicious, protein-rich meals without meat • indispensable kitchen hints—a comprehensive reference guide for planning and preparing meals and snacks • hundreds of wonderful recipes

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Recommended by Steve Jobs

1957. Sixteenth Printing. 203 pages. Illustrated dust jacket over red cloth covered boards with silver lettering. Pages remain clear with minimal tanning and foxing. End papers are more notably tanned. Binding remains firm. Boards have mild edge-wear with slight rubbing to surfaces. Mild crushing to spine ends. Gilt lettering is bright and clear. Unclipped jacket has light edge-wear with tears and creasing.

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Recommended by Steve Jobs

King Lear (The New Folger Library Shakespeare) book cover

by William Shakespeare, Dr. Barbara A. Mowat, Paul Werstine·You?

The tragic drama of an old king's foolishness is accompanied by material on Shakespeare's language, life, and theater, notes, and an essay.

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Recommended by Steve Jobs

Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice (Shambhala Library) book cover

by Shunryu Suzuki, Trudy Dixon, Huston Smith, Richard Baker·You?

"In the beginner's mind there are many possibilities, but in the expert's there are few." So begins this most beloved of all American Zen books. Seldom has such a small handful of words provided a teaching as rich as has this famous opening line of Shunryu Suzuki's classic. In a single stroke, the simple sentence cuts through the pervasive tendency students have of getting so close to Zen as to completely miss what it's all about. An instant teaching on the first page. And that's just the beginning. In the thirty years since its original publication, Zen Mind, Beginner's Mind has become one of the great modern Zen classics, much beloved, much re-read, and much recommended as the best first book to read on Zen. Suzuki Roshi presents the basics—from the details of posture and breathing in zazen to the perception of nonduality—in a way that is not only remarkably clear, but that also resonates with the joy of insight from the first to the last page. It's a book to come back to time and time again as an inspiration to practice.

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Recommended by Steve Jobs

Only the Paranoid Survive book cover

by Andrew S. Grove·You?

Under Andy Grove's leadership, Intel has become the world's largest chipmaker, the fifth-most-admired company in America, and the seventh-most-profitable company among the Fortune 500. You don't achieve rankings like these unless you have mastered a rare understanding of the art of business and an unusual way with its practice. Few CEOs can claim this level of consistent record-breaking success. Grove attributes much of this success to the philosophy and strategy he reveals in Only the Paranoid Survive--a book that is unique in leadership annals for offering a bold new business measure, and for taking the reader deep inside the workings of a major corporation. Grove's contribution to business thinking concerns a new way of measuring the nightmare moment every leader dreads--the moment when massive change occurs and all bets are off. The success you had the day before is gone, destroyed by unforeseen changes that hit like a stage-six rapid. Grove calls such moments Strategic Inflection Points, and he has lived through several. When SlPs hit, all rules of business shift fast, furiously, and forever. SlPs can be set off by almost anything--megacompetition, an arcane change in regulations, or a seemingly modest change in technology. Yet in the watchful leader's hand, SlPs can be an ace. Managed right, a company can turn a SIP into a positive force to win in the marketplace and emerge stronger than ever. To achieve that level of mastery over change, you must know its properties inside and out. Grove addresses questions such as these: What are the stages of these tidal waves? What sources do you turn to in order to foresee dangers before trouble announces itself? When threats abound, how do you deal with your emotions, your calendar, your career--as well as with your most loyal managers and customers, who may cling to tradition? No stranger to risk, Grove examines his own record of success and failure, including the drama of how he navigated the events of the Pentium flaw, which threatened Intel in a major way, and how he is dealing with the SIP brought on by the Internet. The work of a lifetime of reflection, Only the Paranoid Survive is a contemporary classic of leadership skills.

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Recommended by Steve Jobs

Moby Dick book cover

by Herman Melville·You?

Do you want to read Moby Dick? If so then keep reading... Moby-Dick, one of the Great American Novels and a treasure of world literature, follows the adventures of wandering sailor Ishmael, and Captain Ahab who seeks out Moby Dick, a ferocious, enigmatic white sperm whale. In a previous encounter, the whale destroyed Ahab's boat and bit off his leg, which now drives Ahab to take revenge. What are you waiting for Moby Dick is one click away, select the "Buy Now" button in the top right corner NOW!

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Recommended by Steve Jobs

"The chasm is where high-tech fortunes are lost... the tornado is where they are made."-- Steve Jobs, Founder & CEO, Next Computer, Inc.Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership. Moore's most startling lesson is: "As markets move from stage to stage in the Life Cycle, the winning strategy does not just change -- it actually reverses the prior strategy. The very skills that you've just perfected become your biggest liabilities; and if you can't put them aside to acquire new ones, then you're in for tough times." As challenging as this lesson is to apply, Moore leads the way. Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. There are significant management implications: Chasm-crossers who love the customer intimacy of niches may rebel against the depersonalizing power of the tornado; tornado managers who relish the gales of hyper-growth may resist the inevitable return to the niche, in the guise of mass customization, once the rush to the new paradigm subsides. All industries relying on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance, health care, aerospace, defense, utilities, pharmaceuticals and retail -- must master Moore's lessons to see the year 2000. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.

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Recommended by Steve Jobs

Be Here Now book cover

by Ram Dass·You?

Beloved guru Ram Dass tells the story of his spiritual awakening and gives you the tools to take control of your life in this “counterculture bible” (The New York Times) featuring powerful guidance on yoga, meditation, and finding your true self. When Be Here Now was first published in 1971, it filled a deep spiritual emptiness, launched the ongoing mindfulness revolution, and established Ram Dass as perhaps the preeminent seeker of the twentieth century. Just ten years earlier, he was known as Professor Richard Alpert. He held appointments in four departments at Harvard University. He published books, drove a Mercedes and regularly vacationed in the Caribbean. By most societal standards, he had achieved great success. . . . And yet he couldn’t escape the feeling that something was missing. Psilocybin and LSD changed that. During a period of experimentation, Alpert peeled away each layer of his identity, disassociating from himself as a professor, a social cosmopolite, and lastly, as a physical being. Fear turned into exaltation upon the realization that at his truest, he was just his inner-self: a luminous being that he could trust indefinitely and love infinitely. And thus, a spiritual journey commenced. Alpert headed to India where his guru renamed him Baba Ram Dass—“servant of God.” He was introduced to mindful breathing exercises, hatha yoga, and Eastern philosophy. If he found himself reminiscing or planning, he was reminded to “Be Here Now.” He started upon the path of enlightenment, and has been journeying along it ever since. Be Here Now is a vehicle for sharing the true message, and a guide to self-determination.

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Recommended by Steve Jobs

Autobiography of a Yogi (Self-Realization Fellowship) book cover

by Paramahansa Yogananda, W. Y. Evans-Wentz·You?

Autobiography of a Yogi is at once a beautifully written account of an exceptional life and a profound introduction to the ancient science of Yoga and its time-honored tradition of meditation. Profoundly inspiring, it is at the same time vastly entertaining, warmly humorous and filled with extraordinary personages.Self-Realization Fellowship's editions, and none others, include extensive material added by the author after the first edition was published, including a final chapter on the closing years of his life. Selected as "One of the 100 Best Spiritual Books of the Twentieth Century", Autobiography of a Yogi has been translated into more than 50 languages, and is regarded worldwide as a classic of religious literature. Several million copies have been sold, and it continues to appear on best-seller lists after more than sixty consecutive years in print. With engaging candor, eloquence, and wit, Paramahansa Yogananda tells the inspiring chronicle of his life: the experiences of his remarkable childhood, encounters with many saints and sages during his youthful search throughout India for an illumined teacher, ten years of training in the hermitage of a revered yoga master, and the thirty years that he lived and taught in America. Also recorded here are his meetings with Mahatma Gandhi, Rabindranath Tagore, Luther Burbank, the Catholic stigmatist Therese Neumann, and other celebrated spiritual personalities of East and West. The author clearly explains the subtle but definite laws behind both the ordinary events of everyday life and the extraordinary events commonly termed miracles. His absorbing life story becomes the background for a penetrating and unforgettable look at the ultimate mysteries of human existence.