Tim Hughes

35 marketing experts joined best-selling author, entrepreneur, and marketing strategist Mark Schaefer to write this practical guide for small business owners. You’d love to spend less for better marketing results. The challenge is knowing what will work. With market conditions, your customer base, and marketing itself evolving, getting the maximum return on your marketing investment is a moving target. Yet your business’s growth depends on your ability to adapt. And with so many voices vying for attention, how do you stand out? This guide answers the questions small business owners are asking to make smarter, more cost-effective marketing decisions. Each chapter includes 10 actionable tips on one marketing topic, so you find what you need fast. The 30+ topics include: Affordable market research methods Developing a high-performing marketing strategy Harnessing email marketing’s power Leveling up your social media marketing Igniting word-of-mouth marketing Exploring Web3 and NFTs Dazzling customers with experiential marketing Start here if you're looking for fresh ideas to take your small business marketing to the next level! The book's co-authors:Robbie Fitzwater (eMail Marketing)Samantha Stone (Marketing Strategy)Fiona Lucas (Community Building)Zack Seipert (Influencer Marketing)Frank Prendergast (Marketing Research)Marci Cornett (Marketing Research)Scott Murray (Consumer Behavior)Karine Abbou (Content Marketing)David Bisek (Branding)Lisa Apolinski (Customer experience)Larry Aronson (SEO)Victoria Bennion (Blogging)Chad Parizman (Podcasting)Marion Abrams (Podcasting)Laura Vendeland Doman (YouTube and video)Ian Anderson Gray (Livestreaming)Kami Huyse (Social Media Strategy)Mandy Edwards (Facebook Strategy)Richard Bliss (LinkedIn)Joanne Taylor (TikTok)M Valentina Escobar-Gonzalez, MBA (Instagram)Julia Bramble (Twitter)Jules Morris (Digital Advertising)Jeff Tarran (Direct Mail)Brian Piper (Metaverse)Joeri Billast (Web3 and NFTs)Mary Kathryn Johnson (Artificial Intelligence)Sandee Rodriguez (Promotional Products)Anna Bravington (Experiential Marketing)Bruce Scheer (Marketing Measurement)Daniel Nestle (Strategic Communications)Pepper Brooks (Inclusive Marketing)Giuseppe Fratoni (Copywriting)Al Boyle (Copywriting)Rob LeLacheur (Traditional advertising)

"If you are a writer, blogger or social media marketer, you will find blogging on Instagram the most gratifying channel for expression and interaction." Most of us see Instagram strictly as a tool for sharing photo or video content but, after blogging for many years, author Terri Nakamura noticed that her blog-style posts on Instagram would consistently deliver increased feedback and engagement. Realizing an opportunity, Terri moved to curate more long-format content for Instagram, finding success and genuine connections along the way. Blogging on Instagram: Engagement Writing on One of the World's Best Social Media Platforms is your personal guide to effective engagement writing on Instagram. Meticulously detailed and descriptive, the book teaches how to craft images and captions to foster real interaction; growing your follower base organically while consistently delivering value to fans. Terri brings in research from social media industry leaders as well as the voices of influencers both large and small who love using Instagram to blog. Explore their stories and more as Terri invites you into the world of Blogging on Instagram.

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include:How community relates to the emotional connections developed via social media and contentWhy demographic, technological, and societal trends favor a new community strategyA new view of the ROI of communityHow a community strategy upends traditional marketing managementThe psychological connection between communities and brandsWhy NFTs and the metaverse change the game for community strategyPowerful brand benefits overlooked by most community strategies todayThrough extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.

Playful Rebellion: Maximize Workplace Success Through The Power of Play is the one book you should read if you wish to learn how to bring some playfulness back into your life and workplace. Packed with useful information, instructions, "Rebel Missions," wisdom, and fun, this book will guide you through finding and reigniting your Playful spirit. If you have ever wondered how to be more creative or been curious about how to connect on a deeper level with the people in your life, Playful Rebellion can help. Taking you through the steps needed to recalibrate your compass of Joy and find your way back to your own personal Playground from start to forever, including facing your fears, accepting difficult situations, and how to start playing again when your Inner Child has atrophied. Playful Rebellion will help you discover how to find joy and wonder in the mundane again, and how to use the superpowers hidden within yourself. You'll learn the steps to become a Play Rebel, and the advantages of being one, from satisfying our deepest emotional needs to getting through that boring Zoom meeting. Following years of burnout climbing the corporate ladder, in pursuit of an outdated, impersonal, and cookie-cutter "dream," Gary Ware now works with young-and young at heart-professionals to help them incorporate play into their lives and experience how it can improve every part of living, from confidence and energy to attitude and creativity. Rather than being glued to a desk for hours on end, under constant pressure and stress, always worrying about being productive and staying busy, Playful Rebellion teaches us that there's a better way! Gary Ware is a Strategic Play Consultant, Improv Comedian, keynote speaker, coach, and founder of Breakthrough Play, whose passion is to help people become the best version of themselves they can possibly be simply by having fun. In this spirited book from Gary Ware, you will find answers to questions you didn't even know you had, including: Why our social norms and corporate mentality is hurting our workforce.How to step away from the work and still be more productive.The Barriers to play, and how to surmount them.How to remain joyful, even in difficult situations.Plus, you'll find out why you should celebrate mistakes and how, ways to connect on a deeper level with your colleagues, friends, and family, and how to use curiosity as a tool to face your fears, in an easy, amusing, and enjoyable fashion. With Playful Rebellion: Maximize Workplace Success Through The Power of Play, Gary Ware will show you that when you play, your life just works better!

Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talentPay and incentivize your sales forceImprove ROI from your training programsCreate a comprehensive sales modelSet and test the right pricesBuild and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

⭐️⭐️⭐️⭐️⭐️ The Best Book I’ve Ever Read. “What makes this book so special ? It resonates in so many ways and has you on an emotional roller coaster from chapter one. As a lover of vinyl records this book will always hold a place in my (literary) heart but as a son/father/husband it’s so much more than that too. It’s the story of our lives - all of us - and it proves (in an unashamedly heart-warming way) that it’s never too late. I just wish it was a true story…….but maybe it is.”

The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade,  it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

Sliver award winner in International Business/Globalization 2020 Axiom Business Book Awards The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete. Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.