William Ury

co-author of the New York Times bestseller Getting to Yes and author of Getting to Yes with Yourself

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Book Recommendations:

Recommended by William Ury

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. (from Amazon)

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Recommended by William Ury

If you want to know what really influences your behavior, read Jonah Berger’s latest eye-opening book, packed with thought-provoking research, memorable stories, and powerful insights. A terrific read! (from Amazon)

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

Recommended by William Ury

We may not know it, but every single one of us has a calling. Rha’s inspiring book helps us figure out who we want to be, what we want to have and how we want to contribute in these times. Rha’s passion, humor and candor shine through as she walks us step by step demonstrating how to turn our aspirations into actions. If you know that you are meant for something greater than the status quo, then this book is for you. (from Amazon)

A game-changing book offering a six-step approach on how to find and follow your true calling and redefine success from entrepreneur and soul coach Rha Goddess. Are you willing to believe in you? Every single one of us has a calling. For most it’s the thing you have to force yourself not to do. When you try to ignore it, you can’t stop thinking about. It is the thing that both terrifies you and brings you the most joy. Already living yours? Great! How do you make the most of it? The Calling will provide readers with a road map, via 3 fundamental shifts, on how to stay true, get paid and do good. The steps that will help lead you there include: RECOGNIZING―it always begins with awareness. If you can’t see it then you can’t do anything about it. ACCEPTING―means embracing, and taking responsibility for yourself, your life, and the things that want or need to be changed. FORGIVING―yourself and others. AND MORE! The Calling will be the resource that people have been asking Rha to write for years, and there has never been a better time for her to share her proven method.

Recommended by William Ury

A masterpiece—clear, insightful, and practical. . . . Highly recommended! (from Amazon)

** Grand Prize Winner of the 2017 Nautilus Book Award ** Are you struggling to deal with conflict in your life? In Negotiating the Nonnegotiable, Harvard negotiation expert Daniel Shapiro introduces a groundbreaking method to bridge the toughest divides—whether with family members, colleagues, or in the polarized world of politics. He reveals the hidden power of identity in fueling conflict, and presents a practical framework to reconcile even the most contentious situations.  Field-tested around the world, the results are empowering.