Wolfgang Blau

President of Condé Nast International. https://t.co/EqpWJDcoov // Unabashedly internationalist.

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Book Recommendations:

WB

Recommended by Wolfgang Blau

@JavierBlas your book is such a great and enlightening read. (from X)

Shortlisted for the Financial Times & McKinsey Business Book of the Year Award An Economist Book of the Year The modern world is built on commodities - from the oil that fuels our cars to the metals that power our smartphones. We rarely stop to consider where they have come from. But we should. The World for Sale lifts the lid on one of the least scrutinized corners of the world economy: the billionaire commodity traders who buy, hoard, and sell the earth's resources. It is the story of how a handful of swashbuckling businessmen became indispensable cogs in global markets, enabling an enormous expansion in international trade and connecting resource-rich countries - no matter how corrupt or war-torn - with the world's financial centers. The result is an eye-opening tour through the wildest frontiers of the global economy, as well as a revelatory guide to how capitalism really works.

WB

Recommended by Wolfgang Blau

@sunnie_huang Great! Maybe we can chat once you are done. I have so many questions about this book. (from X)

“If you care about climate change, John Doerr’s new book, Speed & Scale, offers concrete steps that we can all take to make a difference.” - Barack Obama With clear-eyed realism and an engineer’s precision, Doerr lays out the practical actions, global ambitions, and economic investments we need to avert climate catastrophe. Guided by real-world solutions, Speed & Scale features unprecedented, firsthand accounts from climate leaders such as Laurene Powell Jobs, Christiana Figueres, Al Gore, Mary Barra, John Kerry, and dozens of other intrepid policymakers, innovators, and scientists. In Speed & Scale, Doerr presents a compelling 10-step plan to cut greenhouse gas emissions to net zero by 2050–the global goal we need to reach to ensure a livable Earth for generations to come. From electrifying our energy grid to fixing our global food supply chain to capturing carbon from the air, Speed & Scale contains practical solutions for policymakers and entrepreneurs alike. As the world confronts an urgent climate crisis, Doerr reminds us that it is also the greatest economic opportunity of our lifetimes. Whether you’re a climate scientist or someone striving to make a difference in your local community, this book will help you to activate the sustainable solutions the world urgently needs. Praise for Speed & Scale: “Everybody should get Speed & Scale by John Doerr.” - Meryl Streep “A practical guide for participation in decarbonizing the global economy, a task as challenging as it is urgent.” - Christiana Figueres

WB

Recommended by Wolfgang Blau

Great excerpt from Alice Bell’s new climate book ‘Our biggest experiment’. How journalists in the 1900s covered an emerging science. (makes you wonder how we’ll look back at today’s journalism) https://t.co/WWCvrsjWcU (from X)

Traversing science, politics, and technology, Our Biggest Experiment shines a spotlight on the little-known scientists who sounded the alarm to reveal the history behind the defining story of our age: the climate crisis.Our understanding of the Earth's fluctuating environment is an extraordinary story of human perception and scientific endeavor. It also began much earlier than we might think. In Our Biggest Experiment, Alice Bell takes us back to climate change science's earliest steps in the eighteenth and nineteenth centuries, through the point when concern started to rise in the 1950s and right up to today, where the "debate" is over and the world is finally starting to face up to the reality that things are going to get a lot hotter, a lot drier (in some places), and a lot wetter (in others), with catastrophic consequences for most of Earth's biomes. Our Biggest Experiment recounts how the world became addicted to fossil fuels, how we discovered that electricity could be a savior, and how renewable energy is far from a twentieth-century discovery. Bell cuts through complicated jargon and jumbles of numbers to show how we're getting to grips with what is now the defining issue of our time. The message she relays is ultimately hopeful; harnessing the ingenuity and intelligence that has driven the history of climate change research can result in a more sustainable and bearable future for humanity.

WB

Recommended by Wolfgang Blau

Captivating book by Saul Griffith (@GriffithSaul) on fighting climate change: „Electrify“ https://t.co/8yCVnPj9LV (from X)

An optimistic--but realistic and feasible--action plan for fighting climate change while creating new jobs and a healthier environment: electrify everything. Climate change is a planetary emergency. We have to do something now—but what? Saul Griffith has a plan. In Electrify, Griffith lays out a detailed blueprint—optimistic but feasible—for fighting climate change while creating millions of new jobs and a healthier environment. Griffith’s plan can be summed up simply: electrify everything. He explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households to make this possible. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future. Griffith, an engineer and inventor, calls for grid neutrality, ensuring that households, businesses, and utilities operate as equals; we will have to rewrite regulations that were created for a fossil-fueled world, mobilize industry as we did in World War II, and offer low-interest “climate loans.” Griffith’s plan doesn’t rely on big, not-yet-invented innovations, but on thousands of little inventions and cost reductions. We can still have our cars and our houses—but the cars will be electric and solar panels will cover our roofs. For a world trying to bounce back from a pandemic and economic crisis, there is no other project that would create as many jobs—up to twenty-five million, according to one economic analysis. Is this politically possible? We can change politics along with everything else.

WB

Recommended by Wolfgang Blau

„Bismarck said politics is the art of the possible. In our time, though, politics has to be about making the impossible inevitable“ — paraphrased from Rutger Bregman‘s inspiring book ‚Utopia for realists‘, p. 253 https://t.co/D9iHHZlKlx (from X)

Universal basic income. A 15-hour workweek. Open borders. Does it sound too good to be true? One of Europe's leading young thinkers shows how we can build an ideal world today. "A more politically radical Malcolm Gladwell." -- New York Times After working all day at jobs we often dislike, we buy things we don't need. Rutger Bregman, a Dutch historian, reminds us it needn't be this way -- and in some places it isn't. Rutger Bregman's TED Talk about universal basic income seemed impossibly radical when he delivered it in 2014. A quarter of a million views later, the subject of that video is being seriously considered by leading economists and government leaders the world over. It's just one of the many utopian ideas that Bregman proves is possible today. Utopia for Realists is one of those rare books that takes you by surprise and challenges what you think can happen. From a Canadian city that once completely eradicated poverty, to Richard Nixon's near implementation of a basic income for millions of Americans, Bregman takes us on a journey through history, and beyond the traditional left-right divides, as he champions ideas whose time have come. Every progressive milestone of civilization -- from the end of slavery to the beginning of democracy -- was once considered a utopian fantasy. Bregman's book, both challenging and bracing, demonstrates that new utopian ideas, like the elimination of poverty and the creation of the fifteen-hour workweek, can become a reality in our lifetime. Being unrealistic and unreasonable can in fact make the impossible inevitable, and it is the only way to build the ideal world.

WB

Recommended by Wolfgang Blau

@HollyBrubach @DanaThomasParis Fantastic book. Eye-opening. (from X)

*NYTBR Paperback Row Selection* An investigation into the damage wrought by the colossal clothing industry and the grassroots, high-tech, international movement fighting to reform it What should I wear? It’s one of the fundamental questions we ask ourselves every day. More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labor, the environment, and intellectual property—and in the last three decades, with the simultaneous unfurling of fast fashion, globalization, and the tech revolution, those abuses have multiplied exponentially, primarily out of view. We are in dire need of an entirely new human-scale model. Bestselling journalist Dana Thomas has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future by reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion. In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling—even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade. We all have been casual about our clothes. It's time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.

WB

Recommended by Wolfgang Blau

About my last tweet just now: There is more to it. https://t.co/bJygJUpr65 But if you want to read a fantastic book on real railway history and culture, look for W. Schivelbusch’s ‘The Railway Journey’: https://t.co/QY10bDVQ5d (from X)

WB

Recommended by Wolfgang Blau

@jandersonQZ great book on that topic: https://t.co/yNYfiNbkmc (from X)

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.