10 Community Building Books That Separate Experts from Amateurs

Insights from Christine Caine, Jefferson Bethke, and Marshall Kirkpatrick on top Community Building Books

Christine Caine
Jefferson Bethke
Marshall Kirkpatrick
Tobias S
Sean Si
Nir Eyal
Tristan Pollock.eth
Updated on June 28, 2025
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What if the secret to thriving in today's fractured world lies in how well you build and nurture community? Many of us feel isolated despite digital connections, yet the strongest communities flourish through intentional leadership and authentic bonds. Community building isn't just a buzzword — it's a vital skill for personal and professional success right now.

Experts like Christine Caine, founder of A21 and PropelWomen, have witnessed firsthand how deep relationships change lives. She praises Find Your People for its roadmap to meaningful connection. Meanwhile, Jefferson Bethke highlights the same book as essential for addressing our collective loneliness. On the business side, Marshall Kirkpatrick, an influencer at Sprinklr, values Building Brand Communities for helping brands foster true belonging, showing the wide reach and importance of community building across contexts.

These expert-curated books provide proven frameworks to guide your journey. Yet, if you want a learning experience tailored to your specific background, goals, and community focus—whether online groups, brand engagement, or local activism—you might consider creating a personalized Community Building book that builds on these insights with content crafted just for you.

Best for overcoming loneliness with depth
Christine Caine, founder of A21 and PropelWomen, brings a powerful perspective to community building, having witnessed the impact of isolation firsthand in her humanitarian work. She praises Jennie Allen's approach in Find Your People: "Jennie Allen shows us how to build deeper, stronger relationships that point us to Jesus and help us live out our God-given purpose." This endorsement reflects how the book reshaped her understanding of authentic connection beyond surface-level interactions. Joining her, Jefferson Bethke highlights how this book offers a much-needed roadmap to meaningful relationships in a time when many feel starved for community, making it a compelling choice for anyone seeking deeper bonds.
CC

Recommended by Christine Caine

Founder of A21 and PropelWomen

In Find Your People, Jennie Allen shows us how to build deeper, stronger relationships that point us to Jesus and help us live out our God-given purpose. (from Amazon)

2022·272 pages·Community Building, Relationship Skills, Emotional Health, Spiritual Growth, Conflict Resolution

Unlike most community building books that focus on abstract networking tips, Jennie Allen draws from her background as founder of IF:Gathering and biblical studies to address the loneliness epidemic with practical, relatable steps. You learn how to break down emotional walls, initiate authentic conversations, and navigate conflict to strengthen friendships, supported by scientific research and real-life stories. For example, she details five key ingredients for lasting friendships and helps you identify your friendship style. This book suits anyone feeling isolated or wanting deeper connections, though those looking for purely secular approaches might find the spiritual elements less central.

New York Times Bestseller
Winner of ECPA Book of the Year Award
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Best for brand marketers building loyalty
Marshall Kirkpatrick, an expert in social media management with Sprinklr, highlights this book's value in navigating community disagreements and deepening connections. His pointed remark, "You might appreciate Carrie's book, that's where this line is from and it's quite good," underscores the book's relevance in real-world discourse. The book reshaped his view on building belonging beyond surface-level engagement. Alongside him, Eric Schurenberg, President and Editor-in-Chief of Inc. Magazine, praises the book's relatable examples and guidance in cultivating authentic communities amidst growing social isolation. Together, their insights emphasize why this book is a key read for anyone serious about community building in business.
MK

Recommended by Marshall Kirkpatrick

Influencer & analyst relations at Sprinklr

@BruceMctague @caremjo Really Bruce? You want to disagree? Interesting! You might appreciate Carrie's book, that's where this line is from and it's quite good. (from X)

2020·288 pages·Community Building, Marketing, Brand Strategy, Customer Retention, Talent Recruitment

Drawing from extensive experience in community consulting and leadership, Carrie Melissa Jones teams up with Charles Vogl to explore how organizations can foster true belonging beyond superficial brand interactions. You’ll learn how to cultivate mutual concern, shared values, and meaningful experiences among members, using examples from companies like Salesforce and Patagonia. The book guides you through seven organizational areas where authentic communities drive outcomes, such as innovation and customer retention. If you want to move past transactional relationships and build fiercely loyal brand advocates, this book offers grounded insights and practical frameworks to help you do just that.

Axiom Business Book Gold Award
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Best for personal community plans
This AI-created book on community building is tailored to your experience and specific goals. You share your background, preferred focus areas, and what you hope to achieve, and the book is crafted to fit your unique path. Community building is complex and diverse, so having a personalized guide helps you navigate exactly what matters most to you. This approach ensures your learning is both relevant and efficient, centered on the kind of communities you want to foster.
2025·50-300 pages·Community Building, Leadership Development, Member Engagement, Social Dynamics, Online Communities

This tailored book explores community building in a way that matches your background and specific goals. It examines foundational principles and advanced techniques, revealing how to cultivate meaningful connections and foster vibrant, engaged communities. The content is crafted to focus on your unique interests within community development, whether that’s online engagement, local activism, or brand communities. By synthesizing a wide range of expert knowledge and real-world examples, this personalized guide provides a clear pathway through the complexities of building and sustaining communities. Readers will gain confidence in creating authentic bonds and leading groups that thrive, all through a tailored learning experience designed just for you.

Tailored Guide
Community Dynamics
3,000+ Books Created
Best for community leaders fostering connection
Tobias S, a designer and founder known for his work with creatives and prior experience at Spotify, discovered this book amid his ongoing pursuit to better understand community dynamics. He shared, "I'm not even halfway through this fantastic book and already learning so much. Thank you so much! @baileyelaine @kevinhuynh @hi_kaielmer " His enthusiasm highlights how the book provides fresh insights into building and nurturing communities, making it a compelling read for anyone looking to deepen their impact in this space.
TS

Recommended by Tobias S

Designer, Maker & Founder for creatives

I'm not even halfway through this fantastic book and already learning so much. Thank you so much! @baileyelaine @kevinhuynh @hi_kaielmer (from X)

Get Together: How to Build a Community With Your People book cover

by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto··You?

2019·192 pages·Community Building, Leadership Development, Member Engagement, Group Dynamics, Event Planning

Bailey Richardson, drawing on her experience shaping communities at Instagram and IDEO, teams up with Kevin Huynh and Kai Elmer Sotto to explore the mechanics behind building meaningful groups. You learn concrete methods for rallying your first members, sparking authentic conversations, and nurturing leadership to help your community grow both locally and globally. The book presents relatable stories from diverse groups, from running clubs to teacher networks, showing how community thrives through collaboration rather than top-down organization. If you're aiming to foster genuine connections—whether online or in person—this book offers a grounded roadmap, though it may not satisfy those looking for quick-fix marketing tactics.

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Best for aspiring community leaders
Sean Si, founder and CEO at SEO Hacker, brings a wealth of experience in building online communities and digital marketing strategies. His endorsement highlights the book’s relevance for those seeking to understand and lead tribes in the digital age. Given Sean's expertise in growing engaged audiences, his recommendation underscores how Seth Godin’s insights provide actionable frameworks for anyone aiming to mobilize and inspire groups around a shared purpose.
SS

Recommended by Sean Si

Founder and CEO at SEO Hacker

2008·160 pages·Community Building, Leadership, Social Media, Tribe Formation, Audience Engagement

Seth Godin challenges the conventional wisdom that leadership is reserved for a select few by illustrating how anyone can foster a dedicated community around a common cause. Drawing from his extensive experience as an entrepreneur and marketing innovator, Godin breaks down leadership into three core elements: the drive to make change, the skill to connect people, and the courage to lead. You'll find compelling examples, like Joel Spolsky’s software engineer tribe and Gary Vaynerchuk’s enthusiast followers, that reveal how diverse groups form and thrive. This book suits you if you're eager to galvanize a group—whether colleagues, customers, or followers—but aren't sure where to start or how to take the lead yourself.

New York Times Bestseller
BusinessWeek Bestseller
Wall Street Journal Bestseller
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Best for sustainable local leadership
Ronald Heifetz, founder of the Center for Public Leadership at Harvard Kennedy School, emphasizes the book's deep roots in decades of field research addressing complex social challenges. His endorsement highlights how this work reshapes leadership by focusing on caring community members who step forward without formal authority. "This book pulls together decades of invaluable field work to illuminate essential principles of practice for transforming 'intractable problems' into challenges that together we can solve," he says, underscoring its value for anyone committed to meaningful community change.

Recommended by Ronald Heifetz

Founder, Center for Public Leadership, Harvard Kennedy School

This book pulls together decades of invaluable field work to illuminate essential principles of practice for transforming 'intractable problems' into challenges that together we can solve. This is crucial reading for all who feel compelled to lead, not because they have authority, but simply because they care deeply about their community and world. (from Amazon)

2020·352 pages·Community Building, Leadership, Sustainability, Equity, Social Vitality

James S. Gruber, PhD, brings decades of experience in environmental studies and local governance to this guide that distills the essence of thriving communities worldwide. You’ll explore twelve principles drawn from research across 27 countries, each unpacked in dedicated chapters with practical leadership tools and real-world case studies—from Indigenous groups to urban neighborhoods. The book dives into how local leaders and citizens can foster equity, sustainability, and resilience through community-led action, emphasizing social vitality over reliance on external authorities. If you’re invested in actionable frameworks for building healthier, more participatory communities, this book offers grounded insights without fluff.

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Best for rapid community growth
This AI-created book on community growth is crafted based on your experience and goals. It focuses on the specific actions you want to take to build and engage your community rapidly. By tailoring the content to your interests and background, it guides you through a clear 90-day path to deepen connections and foster lasting participation.
2025·50-300 pages·Community Building, Connection Strategies, Engagement Techniques, Leadership Skills, Group Dynamics

This tailored book offers a step-by-step exploration of rapid community building designed specifically for your background and goals. It examines effective actions to foster authentic connections and accelerate engagement within your unique community context. By focusing on your interests and skill level, the book reveals practical ways to cultivate strong bonds and sustain growth over a concise 90-day timeline. This personalized approach ensures the content matches your specific needs, helping you navigate challenges and opportunities in community leadership with confidence and clarity. Discover how to create meaningful, lasting relationships that energize your group and drive collective success.

Tailored Guide
Connection Acceleration
3,000+ Books Created
Best for business strategists leveraging community
Tristan Pollock.eth, a venture capital fellow and active community builder, highlights this book as the top resource in the field of community building. His extensive experience investing in and advising startups gives weight to his endorsement. He notes, "As a final thought, I think the best book in the business of building community is by @DavidSpinks: 👐", underscoring how Spinks's practical insights on creating authentic connections have reshaped his understanding of community as a business asset. This makes the book a compelling choice if you want to truly harness community for growth and loyalty.
TP

Recommended by Tristan Pollock.eth

VC Fellow and Community Builder

As a final thought, I think the best book in the business of building community is by @DavidSpinks: 👐 (from X)

2021·208 pages·Business, Community Building, Marketing, Community Strategy, Customer Loyalty

David Spinks brings over a decade of hands-on experience in building thriving communities to this book, offering you a clear view of how authentic connection drives business success. You’ll explore core concepts like measuring community value and designing engagement strategies, with specific chapters detailing practical models for planning and facilitating communities. Whether you're a decision maker aiming to leverage community as a competitive edge or a professional seeking to enhance strategy, this book lays out what it takes to turn members into loyal customers and brand advocates. The inclusion of real-world insights from Spinks’s work with companies like Facebook and Airbnb grounds the theory in tangible results, making it a solid guide rather than lofty ideals.

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Best for marketers embracing emotional connection
Tim Hughes, a global pioneer in social selling and CEO of Digital Leadership Associates, found this book transformative during his exploration of modern marketing strategies. He shares, "How empty Ads out perform brand messages from @markwschaefer new book ‘Belonging to the brand - why community is the last great marketing strategy’.” This insight challenged traditional advertising beliefs and helped reshape his approach to brand communication. Tim’s expertise in digital marketing underscores why this book’s fresh look at community as a marketing strategy is a crucial read for anyone serious about building brand loyalty in today's digital age.
TH

Recommended by Tim Hughes

CEO & Co-Founder, Digital Leadership Associates

How empty Ads out perform brand messages from @markwschaefer new book “Belonging to the brand - why community is the last great marketing strategy” Advertising social selling digital selling marketing Digital Marketing Marketing Strategy Marketing Success marketing digital (from X)

2023·273 pages·Marketing, Marketing Strategy, Branding, Community Building, Customer Engagement

After analyzing shifting consumer behaviors and digital trends, Mark W. Schaefer developed a fresh perspective on brand community strategies in this book. You’ll discover how emotional connections through social media and content transform marketing beyond traditional methods, with chapters explaining the impact of NFTs and the metaverse on brand loyalty. This book is especially insightful if you want to understand the ROI of community and how to integrate psychological insights into marketing. If you’re a marketer or business leader aiming to build deeper, lasting relationships with customers, Schaefer offers a grounded blueprint rather than marketing fluff.

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Best for community activists driving change
Rev. Dr. Anne Hays Egan combines her role as a Presbyterian Minister and community consultant to illuminate the power of collective action. Her passion for storytelling, shaped by her upbringing in the Deep South, fuels this exploration of how individuals ignite change across the U.S. and beyond. This book reflects her deep belief in compassion and resilience as cornerstones for building hope and strengthening communities.
2020·256 pages·Community Building, Social Change, Leadership, Resilience, Advocacy

Rev. Dr. Anne Hays Egan brings a unique blend of spiritual leadership and community activism to this book, drawing on her extensive experience as a Presbyterian Minister and community consultant. You’ll explore how individuals from diverse backgrounds harness inner strength and collective action to overcome adversity and spur lasting positive change. The book offers vivid stories—from a determined elder advocating for seniors to a young boy catalyzing a homelessness initiative—that illustrate practical steps for building hope and resilience. If you’re committed to uplifting your community or seeking ways to transform personal trials into broader impact, this book offers grounded inspiration and tangible examples to guide your journey.

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Best for online community managers
Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," brings considerable weight to the endorsement of this book. As a recognized authority on behavioral design and product habit formation, his recommendation signals the value of Amy Jo Kim’s approach to online communities. Given Nir’s expertise in creating engaging digital experiences, his choice to highlight this book underscores its practical insights into building communities that not only attract users but keep them coming back.
NE

Recommended by Nir Eyal

Author of Hooked, behavioral product expert

2000·380 pages·Community Building, Online Communities, User Engagement, Community Leadership, Website Design

Unlike most community building books that focus narrowly on engagement tactics, Amy Jo Kim dives into the structural design principles that create lasting online communities. Drawing on her experience working with AOL, Yahoo, and MTV, she lays out nine key strategies ranging from how to welcome newcomers to nurturing community leaders. You’ll find detailed case studies illustrating how popular platforms like eBay and iVillage sustain loyal users over time. This book suits anyone responsible for creating or managing online spaces who wants to understand the foundational mechanics behind vibrant, enduring communities.

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Best for grassroots organizers mobilizing assets
John P. Kretzmann is a prominent figure in community development, known for co-authoring the influential book on asset-based community development. His work emphasizes the importance of recognizing and mobilizing community assets rather than focusing solely on needs. Kretzmann has contributed significantly to the field through various initiatives and has been involved in numerous community-building projects across the United States.
376 pages·Community Building, Asset Mapping, Neighborhood Development, Grassroots Organizing, Capacity Building

John P. Kretzmann brings decades of experience in community development to this book, emphasizing a shift from focusing on problems to discovering and mobilizing local assets. You’ll learn concrete methods to identify strengths within neighborhoods and leverage them for sustainable growth, such as mapping community skills and resources. This approach benefits community leaders, nonprofit organizers, and anyone interested in grassroots development who wants to empower residents rather than impose external solutions. For example, the book offers case studies showing how asset inventories transformed struggling neighborhoods into self-reliant communities.

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Conclusion

Together, these 10 books reveal three striking themes: the power of authentic connection, the strategic value of community in business, and the potential for grassroots leadership to inspire change. Whether you're combating loneliness, leading a brand movement, or mobilizing local assets, these works offer practical tools and inspiring examples.

If your challenge is fostering genuine relationships, start with Find Your People and Get Together. For fast, actionable strategies, combine The Business of Belonging and Building Brand Communities. And if your passion is social impact, Building Communities of Hope and Building Communities from the Inside Out provide grounded approaches.

Alternatively, you can create a personalized Community Building book to bridge the gap between general principles and your specific situation. These books can help you accelerate your learning journey and deepen your impact in any community you serve.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with Find Your People if you're focused on personal relationships or Building Brand Communities for business contexts. These offer foundational insights that apply broadly and set a strong base for further learning.

Are these books too advanced for someone new to Community Building?

Not at all. Many, like Get Together and Tribes, are accessible and designed to guide beginners through practical steps while inspiring leadership at any level.

What's the best order to read these books?

Begin with those addressing your immediate goals—personal connection, brand strategy, or activism—then explore others to broaden your understanding and skills across different community aspects.

Do I really need to read all of these, or can I just pick one?

You can pick one that fits your needs, but reading a few offers diverse perspectives and tools, enriching your approach and helping you tailor strategies to your unique context.

Which books focus more on theory vs. practical application?

Building Community and Building Communities from the Inside Out lean toward theory and principles, while Get Together and The Business of Belonging emphasize actionable steps and real-world examples.

How can I get community building advice tailored to my specific needs?

While these expert books provide great foundations, personalized books can bridge theory and your unique goals. Consider creating a personalized Community Building book to get customized strategies that fit your situation perfectly.

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