21 Creative Thinking Books to Ignite Your Innovation
Discover insights from Russell Brand, Alexis Ohanian, Seth Godin, and 18 more experts shaping Creative Thinking Books







What if you could tap into the creative genius that shapes the world's most innovative minds? Creativity isn't some elusive talent reserved for a few—it’s a practice, a mindset, and a daily commitment. Right now, as industries evolve and challenges grow more complex, creative thinking is more essential than ever to solve problems and spark new ideas.
Consider Rick Rubin, a Grammy-winning producer whose book The Creative Act reshaped how media strategist Ryan Holiday approaches creative challenges. Meanwhile, Ed Catmull, co-founder of Pixar, offers leadership lessons that transformed how Jim Collins thinks about fostering innovation in teams. These experts, among others like Seth Godin and Alexis Ohanian, highlight books that don't just inspire but provide actionable frameworks.
This collection of 21 Creative Thinking books brings you proven techniques, fresh perspectives, and deep insights from creators, scientists, and entrepreneurs. While these expert-curated selections offer powerful guidance, you might also consider creating a personalized Creative Thinking book tailored to your background, goals, and creative interests for a customized learning experience.
Recommended by Russell Brand
English comedian and actor
“Rick Rubin created genres. He is like Oppenheimer; a destroyer and creator of worlds, a true genius. Read this fantastic book The Creative Act: A Way of Being.”
by Rick Rubin··You?
by Rick Rubin··You?
What started as Rick Rubin's quest to understand what makes great art evolved into an exploration of how creativity shapes your very way of being. Drawing on decades producing legendary musicians across genres, Rubin reveals how creativity isn't just about output but about your relationship to the world. You learn to recognize the space where originality thrives and how to reconnect with innocence to invite surprise and innovation. Chapters dissect the artist's mindset and offer reflections that resonate beyond music, useful for anyone seeking to expand their creative life. If you're looking to deepen your creative practice beyond techniques, this book offers a thoughtful framework for transformation.
Recommended by Jim Collins
Management consultant, author of Good to Great
“Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”
by Ed Catmull, Amy Wallace··You?
by Ed Catmull, Amy Wallace··You?
Ed Catmull’s decades of experience as Pixar’s president shape this expanded edition, offering a window into how creative cultures thrive amid challenges. You’ll learn specific management philosophies that nurture innovation, such as making it safe to take risks and encouraging open communication beyond organizational silos. For example, Catmull emphasizes how a great team can transform a mediocre idea into something remarkable, a concept explored through Pixar’s development of Toy Story and subsequent hits. This book suits anyone leading creative teams or aiming to build environments where innovation can flourish, though it’s less about quick tricks and more about sustained cultural commitment.
by TailoredRead AI·
This personalized book explores the depths of creative thinking tailored precisely to your unique background, interests, and goals. It examines in detail the cognitive and practical techniques that fuel innovation, offering a personalized pathway that matches your creative aspirations. The content reveals how different approaches to idea generation, problem solving, and mental flexibility can be harnessed effectively by focusing on your specific needs and challenges. By blending expert knowledge with your individual context, this tailored guide encourages you to unlock and cultivate your creative potential in a way that resonates personally. It invites you to engage deeply with creativity as an active, evolving skill rather than a fixed trait.
Recommended by Brian Koppelman
Co-creator and showrunner of Billions
“In all the craziness of today, I have to remind you that Seth Godin has an amazing new book out today, The Practice. I read it one sitting a few weeks back. If you want to get to the most creatively active version of yourself, read this book!” (from X)
by Seth Godin··You?
by Seth Godin··You?
While working as a marketing innovator and prolific author, Seth Godin crafted this book to challenge common beliefs about creativity and productivity. You'll gain a fresh perspective on creative work, learning why consistency matters more than authenticity and how to transform fear into a driving force. Chapters like the one dismantling writer's block as a myth offer concrete mindset shifts, while others guide you through embracing imposter syndrome as a sign of engagement. This book is suited for anyone seeking to move beyond hesitation and make meaningful creative contributions regularly rather than sporadically.
Recommended by Deborah Harkness
Historian, novelist, executive producer
“For creative friends and family, I highly recommend Austin Kleon's Keep Going: 10 Ways to Stay Creative in Good Times and Bad. Love this book. It is inspirational and practical!” (from X)
by Austin Kleon··You?
by Austin Kleon··You?
Austin Kleon builds on his bestselling trilogy to explore how creativity is not a straight path but a continuous loop requiring daily habits and self-care. You learn to embrace routines, disconnect deliberately, and find inspiration in simple acts like walking outdoors, as highlighted in his chapter on "fresh air." The book offers ten grounded principles to help you maintain creativity through ups and downs, focusing on the worth of your work rather than just output. If you’re an artist, writer, or anyone seeking sustainable creative energy, this book offers a straightforward, thoughtful guide without fluff or gimmicks.
Recommended by Abby Wambach
Former USWNT soccer star and author
“.@marieforleo’s new book EVERYTHING IS FIGUREOUTABLE is as inspiring and amazing as she is. Grab yours: #EverythingisFigureoutable” (from X)
by Marie Forleo··You?
by Marie Forleo··You?
What started as a simple piece of advice from Marie Forleo's mother evolved into a mindset that reshapes how you tackle obstacles and pursue goals. Forleo, leveraging her experience building a global digital platform that inspires millions, guides you through rewiring your thinking to embrace relentless optimism and creativity. You learn specific techniques like a habit that boosts your chances of success by 42%, methods to overcome imposter syndrome, and ways to navigate criticism and scarcity of time or money. This book suits anyone ready to stop getting stalled by fear or overwhelm and start moving forward with confidence, whether in career, relationships, or personal growth.
This tailored book explores a step-by-step daily exercise plan designed to ignite your creativity quickly and effectively. It covers a variety of stimulating activities that encourage the development of creative habits, focusing on your interests and matching your background. The book reveals how consistent, bite-sized daily actions can foster innovative thinking, enhance problem-solving skills, and build lasting creative momentum. By concentrating on exercises that suit your specific goals, it offers a focused path to unlock your creative potential. Emphasizing a personalized learning experience, this book bridges expert knowledge with your unique needs, providing a clear, engaging route through the complexities of creative development.
Recommended by Booklist
“Cameron. . . stands as living proof that a lifelong quest for expressing one's self can be rewarding. . . . a must-read for all hoping to enhance their creativity in all aspects of life.”
by Julia Cameron, Emma Lively··You?
by Julia Cameron, Emma Lively··You?
Julia Cameron’s decades as a multifaceted artist and author come through clearly in this thoughtful guide aimed at those stepping into midlife and beyond. This book offers a twelve-week program blending memoir writing, daily stream-of-consciousness journaling called Morning Pages, and creative solo activities that help you explore and cultivate your creative self during life’s transitions. You’ll find practical ways to reflect on your past, clarify your present, and embrace new artistic pursuits without intimidation. If you’re navigating retirement or a major life shift and want to infuse your days with meaningful creativity, this book lays out an accessible path to do just that.
Recommended by Seth Godin
Marketing thought leader and bestselling author
“You're smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we've talked ourselves out of.”
by Ozan Varol··You?
Ozan Varol draws on his unique journey from rocket scientist to law professor to reveal how the problem-solving mindset behind space exploration can be applied to everyday challenges. You’ll learn nine strategies that encourage bold thinking, such as embracing uncertainty and making decisions under pressure, illustrated by examples like the Mars Rover mission. This book suits anyone aiming to tackle complex problems or innovate in their career, whether you’re landing a new role or launching a breakthrough project. It’s not about rocket science jargon but practical cognitive tools that expand your thinking.
Recommended by Miranda Hart
Actress and writer
“I am reading Elizabeth Gilbert's Big Magic again. It’s sooo good. If anyone has realised in this time they DO want to write and don’t want to waste any more years not creating, it’s the book for you. In fact, it’s for all writers. Actually it’s great for everyone!” (from X)
by Elizabeth Gilbert··You?
by Elizabeth Gilbert··You?
Elizabeth Gilbert, renowned for her bestselling memoir "Eat, Pray, Love," turns her attention to creativity in this engaging exploration. She uses personal anecdotes and stories from fellow creatives to dismantle myths about artistic suffering and unlocks practical insights into embracing curiosity and courage. You’ll find chapters that encourage tackling fear head-on, understanding inspiration’s unpredictable nature, and nurturing your creative process without self-judgment. This book suits anyone longing to create, whether aspiring writers, artists, or those seeking more vivid, fulfilling daily experiences. It neither promises miracles nor trivializes challenges but invites a fresh perspective on living creatively.
Recommended by Ryan Carson
Tech entrepreneur and educator
“My buddy released this awesome book. Go get it!” (from X)
by Chase Jarvis··You?
The breakthrough moment came when Chase Jarvis, an accomplished artist and entrepreneur, recognized creativity not as a rare talent but as a daily habit anyone can cultivate. In Creative Calling, he presents a clear framework—the IDEA system—that guides you through imagining your creative ambitions, designing supportive routines, executing plans, and building a community that amplifies your impact. You learn how to embed creativity into your life systematically, whether you're launching a creative career, completing projects, or simply wanting to think more inventively. This book benefits those ready to shift from occasional inspiration to consistent creative practice by offering tangible strategies and relatable examples from Jarvis's own journey.
Recommended by Scott Allan
Amazon #1 bestselling author
“If you want to Think differently, be more creative, capture ideas to solve problems quickly and boost your productivity, you should read 'Think Out of the Box' and get started today!”
by Som Bathla··You?
Som Bathla draws on his extensive research in psychology and human behavior to challenge the usual ways of thinking and decision-making. In this book, you learn to harness your brain's creative potential by applying neuroscience insights, such as balancing your left and right brain functions and triggering dopamine release through simple habits. Bathla guides you through practical exercises like the Tick-Tock Exercise and inventive questioning techniques that help you generate ideas on demand and tackle problems faster. Whether you're a student, professional, or entrepreneur, this book equips you to enhance your creative confidence and rethink challenges with innovative strategies.
Recommended by Esquire Magazine
“A vital gem...A kick in the ass for all of us with a tendency towards procrastination.”
by Steven Pressfield··You?
by Steven Pressfield··You?
Steven Pressfield challenges the conventional wisdom that creative blocks are merely bad habits or lack of talent. Drawing from his extensive experience as a novelist and writer of historical fiction, he explores the internal resistance that sabotages your creative efforts. You’ll find insightful distinctions between resistance and authentic inspiration, with chapters that dissect procrastination, self-doubt, and fear. This book resonates if you’ve struggled to start or finish creative projects, offering a candid look at the mental battles artists face and practical mindset shifts to keep moving forward. It’s particularly suited for anyone wrestling with stalled creativity or seeking to understand the psychology behind artistic perseverance.
Recommended by Frank Luntz
Political consultant and communication expert
“The @JohnCleese book on creativity was just released last week, and it’s amazingly helpful for anyone wishing to communicate new ideas and new concepts in a brand new way. You’ll be able to finish the book in about 2 hours, and it’s a great investment of your time.” (from X)
by John Cleese··You?
by John Cleese··You?
John Cleese’s decades of experience as a comedian and writer shape this concise guide to creativity, presenting it not as a mysterious talent but as a skill you can develop. He draws from his work with Monty Python and other projects to explain how to shift your mindset into a creative mode, with practical advice on overcoming blocks and recognizing worthwhile ideas. For instance, Cleese discusses the importance of creating the right environment for creativity and knowing when to step away for fresh perspective. If you’re someone eager to unlock your inventive potential without fluff, this approachable book offers straightforward insights drawn from a career in humor and storytelling.
Recommended by Sheryl Sandberg
Former COO of Facebook and Founder of LeanIn.Org
What started as a challenge to conventional safety in decision-making became a revealing examination by Jonah Sachs of how sticking to the familiar can actually limit creativity and problem-solving. You’ll explore stories from leaders who broke norms—like the CVS executive who ended tobacco sales—and learn why deep expertise might blind you to fresh ideas. Chapters delve into how anxiety can spark innovation and when to trust intuition versus questioning it, offering you tangible ways to rethink your work habits and organizational culture. This book suits anyone ready to embrace risk thoughtfully and wants to inject boldness into their creative process.
Recommended by Jason Byrne
Comedian and entertainer
“I can believe this genius has died, I had no idea he was ill, what an amazing man, I learnt so much from his book "The Element"” (from X)
by Ken Robinson, Lou Aronica··You?
by Ken Robinson, Lou Aronica··You?
When Ken Robinson, PhD, began exploring creativity and human potential, he noticed many talented individuals trapped in environments that stifled their passions. This book examines where natural ability meets personal passion—the "element"—and how finding this can unlock your highest achievements. Through stories of people like Paul McCartney and physicist Richard Feynman, you gain insight into diverse intelligences, imagination, and commitment. The Element challenges common educational and business paradigms, making it particularly useful if you're seeking to rediscover your own creative spark or help others do the same.
Recommended by Brian Koppelman
Co-creator and showrunner, Billions TV series
“I love hearing this. And Julia Cameron is on my pod this week. Her book The Artist’s Way changed my life. That’s where I got the idea to do morning pages.” (from X)
by Julia Cameron··You?
by Julia Cameron··You?
Julia Cameron's decades of experience as a multifaceted artist—spanning writing, filmmaking, and teaching—inform this book's unique approach to nurturing creativity. Here, you explore creativity not just as a skill but as a spiritual journey, with exercises like "morning pages" that invite you to uncover subconscious blocks and reconnect with your authentic self. Chapters guide you through a 12-week process that combines personal reflection, artistic exploration, and practical tasks to revive your creative confidence. This book suits anyone feeling creatively stuck or yearning to deepen their artistic practice by blending introspection with actionable routines.
by Paul Sloane··You?
After analyzing decades of corporate innovation challenges, Paul Sloane developed practical lateral thinking techniques designed to ignite creativity within teams and leaders. You learn not only how to generate fresh ideas but also how to foster an environment where innovation thrives, supported by real-world examples and exercises scattered throughout the chapters. The book walks you through developing visionary thinking, reshaping organizational culture, and applying lateral thinking methods to everyday leadership dilemmas. If you lead teams or seek to unlock untapped creative potential in your workplace, this offers clear, usable strategies without getting bogged down in theory.
Recommended by Scott Smith
Co-Founder/Managing Director at dnpeek
“When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;)” (from X)
by Adam Savage··You?
by Adam Savage··You?
Adam Savage's decades as a special effects artist and MythBusters co-host fuel this engaging exploration of creativity. You’ll find more than motivational talk here—Savage offers hands-on insights drawn from building everything from Chewbacca’s bandolier to custom gadgets. The book dives into lessons like starting before perfect conditions arise, planning with simple tools like pencil and paper, and embracing the mindset that every tool has its use—even if it’s not the “right” one. If you’re looking to shift from idea to tangible creation, Savage’s blend of personal stories and interviews with creatives like Guillermo Del Toro provides a grounded, inspiring roadmap. This book suits makers, inventors, and anyone eager to turn curiosity into real-world projects.
Paul Sloane’s decades of experience as a speaker and innovation facilitator shape this book’s practical approach to lateral thinking. You’ll explore how indirect reasoning and imaginative strategies can unlock solutions to everyday problems, illustrated by examples from figures like Elon Musk and Lady Gaga. The book digs into techniques that sharpen your ability to persuade and rethink challenges, especially useful when straightforward answers fall short. If you’re looking to expand your problem-solving toolkit beyond conventional tactics, this offers clear, usable insights without overcomplication.
Recommended by Guy Kawasaki
Chief Evangelist at Canva, Author and Marketer
“NEW EPISODE! Julia Cameron, author of The Artist’s Way and her latest book, Seeking Wisdom: A Spiritual Path to Creative Connection. Perfect podcast to start the new year!” (from X)
by Julia Cameron··You?
by Julia Cameron··You?
Julia Cameron revisits the spiritual foundations that shaped her influential creative methodology, focusing on prayer as a pivotal element in nurturing artistic growth. Drawing from her own journey through personal crisis, she shares how creative prayer became a steadying force that underpins her six-week program. You’ll explore refreshed versions of her classic tools—Morning Pages, Artist Dates, and Walks—alongside a new practice called Writing Out Guidance, which deepens creative insight. This book suits anyone looking to intertwine spiritual practice with creative development, offering tangible ways to sustain your artistic life beyond traditional approaches.
Recommended by Anil Dash
Tech CEO and cultural commentator
“I love this: Questlove's new book Creative Quest is about the creative process, and it inspired the Glitch team to remix this fun little drum machine as a tribute to the book launch. Make a beat, grab the book, remix the app, share what you create!” (from X)
by Questlove··You?
by Questlove··You?
When Questlove, a multifaceted musician and cultural figure, explores creativity, he draws from decades of collaboration with icons like David Byrne and Ava DuVernay. In this book, you gain insight into the nuances of creative inspiration, mentorship, and sustaining a network of collaborators. He also tackles how to handle criticism and navigate the unique challenges of today’s creative culture, making it clear that creativity is as much about relationships and resilience as it is about ideas. Chapters on mentorship and creative community provide concrete reflections that will resonate if you’re seeking to deepen your creative practice.
Recommended by Richard Branson
Chairman of the Virgin Group
“If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are.”
by Edward De Bono··You?
by Edward De Bono··You?
The methods Edward De Bono developed while teaching at prestigious universities challenge the usual reliance on logical, step-by-step thinking by introducing lateral thinking—a way to generate fresh ideas beyond conventional paths. You learn how to recognize the limits of vertical thinking and deliberately shift into creative modes that produce unconventional solutions, as detailed in chapters exploring idea generation techniques and problem reframing. This book suits anyone frustrated by linear problem-solving or looking to expand their cognitive toolkit, whether in business, education, or personal projects. It doesn’t promise instant genius, but it offers practical tools to escape mental ruts and approach challenges with renewed creativity.
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Conclusion
The 21 books featured here reveal clear themes: creativity thrives at the intersection of mindset, practice, and environment. Whether you’re battling internal resistance with The War of Art, fostering creative cultures with Creativity, Inc., or embracing bold risks in Unsafe Thinking, these works provide diverse pathways to expand your creative potential.
If you struggle with consistency, start with The Practice and Keep Going to build momentum. For leaders aiming to inspire innovation, The Leader's Guide to Lateral Thinking Skills and Creativity, Inc. offer practical strategies. Rapid implementers can combine Think Like a Rocket Scientist and Think Out of The Box for cognitive tools.
Alternatively, you can create a personalized Creative Thinking book to bridge general principles with your unique creative challenges. These books are your toolkit to accelerate your creative journey and unlock new ways of thinking.
Frequently Asked Questions
I'm overwhelmed by choice – which book should I start with?
Start with The Creative Act by Rick Rubin if you want a deep dive into the creative mindset, or The Practice by Seth Godin for practical steps to make creativity a habit. Both set a strong foundation for any creative thinker.
Are these books too advanced for someone new to Creative Thinking?
Not at all. Books like Keep Going by Austin Kleon and Everything Is Figureoutable by Marie Forleo offer accessible, encouraging approaches perfect for beginners looking to build confidence and creative resilience.
What's the best order to read these books?
Begin with mindset-focused titles like The Element and Big Magic to spark inspiration, move to practice and habit-building books like Creative Calling and The Practice, and then explore leadership and lateral thinking with Creativity, Inc. and Lateral Thinking.
Do I really need to read all of these, or can I just pick one?
You can absolutely pick based on your needs. For instance, if you want to overcome blocks, The War of Art is key. If leadership inspires you, Creativity, Inc. stands out. Each book offers unique value tailored to different creative challenges.
Which books focus more on theory vs. practical application?
Lateral Thinking by Edward De Bono leans into theory with structured thinking methods, while The Practice and Every Tool's A Hammer emphasize actionable habits and making. Both approaches complement each other for a balanced creative toolkit.
How can I apply these expert ideas to my specific creative challenges without reading all the books?
Great question! While these books provide expert wisdom, personalized content can tailor insights to your background and goals. You might consider creating a personalized Creative Thinking book that bridges expert knowledge with your unique situation for focused, efficient learning.
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