21 Creative Thinking Books to Ignite Your Innovation

Discover insights from Russell Brand, Alexis Ohanian, Seth Godin, and 18 more experts shaping Creative Thinking Books

Russell Brand
Alexis Ohanian
Seth Godin
Ryan Holiday
Matt Haig
Jim Collins
Sheryl Sandberg
Updated on June 26, 2025
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What if you could tap into the creative genius that shapes the world's most innovative minds? Creativity isn't some elusive talent reserved for a few—it’s a practice, a mindset, and a daily commitment. Right now, as industries evolve and challenges grow more complex, creative thinking is more essential than ever to solve problems and spark new ideas.

Consider Rick Rubin, a Grammy-winning producer whose book The Creative Act reshaped how media strategist Ryan Holiday approaches creative challenges. Meanwhile, Ed Catmull, co-founder of Pixar, offers leadership lessons that transformed how Jim Collins thinks about fostering innovation in teams. These experts, among others like Seth Godin and Alexis Ohanian, highlight books that don't just inspire but provide actionable frameworks.

This collection of 21 Creative Thinking books brings you proven techniques, fresh perspectives, and deep insights from creators, scientists, and entrepreneurs. While these expert-curated selections offer powerful guidance, you might also consider creating a personalized Creative Thinking book tailored to your background, goals, and creative interests for a customized learning experience.

Best for deep creative mindset exploration
Ryan Holiday, a media strategist with deep experience in marketing, highlights Rick Rubin's unmatched ability to unlock creativity, remarking, "There is perhaps no one better qualified than Rick Rubin to help people tap into their creativity." Holiday turned to this book during a pivotal moment in his career, finding Rubin's insights reshaped his approach to creative challenges. This endorsement carries weight, given Holiday's expertise in guiding creative and marketing strategies. Following him, Seth Godin praises the book's layered depth, noting how repeated readings embed its lessons deeply into your creative work.
RB

Recommended by Russell Brand

English comedian and actor

Rick Rubin created genres. He is like Oppenheimer; a destroyer and creator of worlds, a true genius. Read this fantastic book The Creative Act: A Way of Being.

2023·432 pages·Creativity, Creative Thinking, Artistic Process, Mindfulness, Innovation

What started as Rick Rubin's quest to understand what makes great art evolved into an exploration of how creativity shapes your very way of being. Drawing on decades producing legendary musicians across genres, Rubin reveals how creativity isn't just about output but about your relationship to the world. You learn to recognize the space where originality thrives and how to reconnect with innocence to invite surprise and innovation. Chapters dissect the artist's mindset and offer reflections that resonate beyond music, useful for anyone seeking to expand their creative life. If you're looking to deepen your creative practice beyond techniques, this book offers a thoughtful framework for transformation.

New York Times Bestseller
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Best for creative leadership and innovation
Jim Collins, management consultant and author of Good to Great, highlights how Ed Catmull’s book offers a unique approach to sustaining creativity through both setbacks and successes. Collins emphasizes that Catmull’s methods dismantle barriers to creativity and blend it seamlessly with the pursuit of excellence. This perspective resonated deeply during Collins’s exploration of leadership challenges in creative industries. Additionally, Charles Duhigg, author of The Power of Habit, calls this book essential reading for managers, underscoring its broad relevance beyond just creative fields.
JC

Recommended by Jim Collins

Management consultant, author of Good to Great

Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.

Ed Catmull’s decades of experience as Pixar’s president shape this expanded edition, offering a window into how creative cultures thrive amid challenges. You’ll learn specific management philosophies that nurture innovation, such as making it safe to take risks and encouraging open communication beyond organizational silos. For example, Catmull emphasizes how a great team can transform a mediocre idea into something remarkable, a concept explored through Pixar’s development of Toy Story and subsequent hits. This book suits anyone leading creative teams or aiming to build environments where innovation can flourish, though it’s less about quick tricks and more about sustained cultural commitment.

New York Times Bestseller
Published by Random House
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Best for personalized creative mastery
This AI-created book on creative thinking is crafted specifically from your background, skill level, and unique goals. Instead of a one-size-fits-all approach, it focuses on the creative techniques and pathways that suit your interests and challenges. By tailoring the content to your personal creative journey, this book helps you engage more meaningfully with developing your innovative abilities. It’s a custom roadmap designed to support your growth in creative thinking exactly where you need it.
2025·50-300 pages·Creative Thinking, Idea Generation, Problem Solving, Innovation Techniques, Cognitive Flexibility

This personalized book explores the depths of creative thinking tailored precisely to your unique background, interests, and goals. It examines in detail the cognitive and practical techniques that fuel innovation, offering a personalized pathway that matches your creative aspirations. The content reveals how different approaches to idea generation, problem solving, and mental flexibility can be harnessed effectively by focusing on your specific needs and challenges. By blending expert knowledge with your individual context, this tailored guide encourages you to unlock and cultivate your creative potential in a way that resonates personally. It invites you to engage deeply with creativity as an active, evolving skill rather than a fixed trait.

Tailored Handbook
Innovative Thought Techniques
Chosen by 1,000+ Readers
Best for sustaining creative productivity
Brian Koppelman, co-creator and showrunner of the acclaimed series Billions, highlights how this book helped him embrace a more active creative life amid today's chaos. "If you want to get to the most creatively active version of yourself, read this book!" he urges, reflecting on the book's impact during his demanding career. His endorsement sets a compelling tone, reinforced by Tobi Lutke, CEO of Shopify, who praises the book's ability to dismantle misconceptions and inspire productive creation. Together, their insights underline the book's practical value for anyone serious about cultivating a sustainable creative practice.
BK

Recommended by Brian Koppelman

Co-creator and showrunner of Billions

In all the craziness of today, I have to remind you that Seth Godin has an amazing new book out today, The Practice. I read it one sitting a few weeks back. If you want to get to the most creatively active version of yourself, read this book! (from X)

2020·272 pages·Creativity, Creative Thinking, Professional Creators, Art, Creative Process

While working as a marketing innovator and prolific author, Seth Godin crafted this book to challenge common beliefs about creativity and productivity. You'll gain a fresh perspective on creative work, learning why consistency matters more than authenticity and how to transform fear into a driving force. Chapters like the one dismantling writer's block as a myth offer concrete mindset shifts, while others guide you through embracing imposter syndrome as a sign of engagement. This book is suited for anyone seeking to move beyond hesitation and make meaningful creative contributions regularly rather than sporadically.

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Best for maintaining creative momentum
Deborah Harkness, a historian, novelist, and executive producer, recommends this book warmly for anyone in creative fields. She finds Austin Kleon's practical yet inspiring approach a perfect fit for those navigating the ups and downs of creative work. "For creative friends and family, I highly recommend Austin Kleon's Keep Going: 10 Ways to Stay Creative in Good Times and Bad. Love this book. It is inspirational and practical!" Her endorsement highlights how the book helps sustain creative energy through everyday challenges. New York Magazine also calls it "Brilliant," underscoring its cultural resonance among thoughtful readers.
DH

Recommended by Deborah Harkness

Historian, novelist, executive producer

For creative friends and family, I highly recommend Austin Kleon's Keep Going: 10 Ways to Stay Creative in Good Times and Bad. Love this book. It is inspirational and practical! (from X)

2019·224 pages·Creative Thinking, Creativity, Daily Habits, Focus, Inspiration

Austin Kleon builds on his bestselling trilogy to explore how creativity is not a straight path but a continuous loop requiring daily habits and self-care. You learn to embrace routines, disconnect deliberately, and find inspiration in simple acts like walking outdoors, as highlighted in his chapter on "fresh air." The book offers ten grounded principles to help you maintain creativity through ups and downs, focusing on the worth of your work rather than just output. If you’re an artist, writer, or anyone seeking sustainable creative energy, this book offers a straightforward, thoughtful guide without fluff or gimmicks.

New York Times Bestseller
Author of multiple bestselling creativity books
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Best for overcoming creative obstacles
Abby Wambach, former US Women's National Team star and bestselling author, recommends this book for anyone facing tough challenges. She shares how Marie Forleo’s mantra, "Everything Is Figureoutable," inspired her during transitions both on and off the field. Abby calls it "as inspiring and amazing as she is," highlighting the book’s encouragement to keep pushing forward. Similarly, Luria Petrucci, an international speaker and branding expert, praises the book for fueling unstoppable momentum, making it a go-to guide for creative thinkers ready to break barriers.
AW

Recommended by Abby Wambach

Former USWNT soccer star and author

.@marieforleo’s new book EVERYTHING IS FIGUREOUTABLE is as inspiring and amazing as she is. Grab yours: #EverythingisFigureoutable (from X)

Everything Is Figureoutable book cover

by Marie Forleo··You?

2019·304 pages·Creativity, Creative Thinking, Self-Help, Self Help, Mindset

What started as a simple piece of advice from Marie Forleo's mother evolved into a mindset that reshapes how you tackle obstacles and pursue goals. Forleo, leveraging her experience building a global digital platform that inspires millions, guides you through rewiring your thinking to embrace relentless optimism and creativity. You learn specific techniques like a habit that boosts your chances of success by 42%, methods to overcome imposter syndrome, and ways to navigate criticism and scarcity of time or money. This book suits anyone ready to stop getting stalled by fear or overwhelm and start moving forward with confidence, whether in career, relationships, or personal growth.

Instant #1 New York Times Bestseller
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Best for daily creative habits
This AI-created book on creative habits is tailored specifically to your daily routine and creativity goals. You share your experience level, areas of interest, and what creative challenges you want to overcome. The book focuses on fast-track exercises designed to spark creativity each day, making it easier to build lasting habits. This personalized approach helps you engage with creativity in a way that fits your life and aspirations, rather than a one-size-fits-all method.
2025·50-300 pages·Creative Thinking, Creative Exercises, Habit Formation, Daily Practice, Creative Mindset

This tailored book explores a step-by-step daily exercise plan designed to ignite your creativity quickly and effectively. It covers a variety of stimulating activities that encourage the development of creative habits, focusing on your interests and matching your background. The book reveals how consistent, bite-sized daily actions can foster innovative thinking, enhance problem-solving skills, and build lasting creative momentum. By concentrating on exercises that suit your specific goals, it offers a focused path to unlock your creative potential. Emphasizing a personalized learning experience, this book bridges expert knowledge with your unique needs, providing a clear, engaging route through the complexities of creative development.

Tailored Guide
Creativity Activation
3,000+ Books Created
Best for midlife creative renewal
Booklist, a respected authority in literary recommendations, highlights Julia Cameron’s work as a testament to lifelong creative exploration. They emphasize how this book proves that expressing oneself remains rewarding at any age, especially for those redefining purpose beyond midlife. Their recommendation, "Cameron... stands as living proof that a lifelong quest for expressing one's self can be rewarding... a must-read for all hoping to enhance their creativity in all aspects of life," underscores the book’s role in inspiring renewed artistic engagement and meaningful self-discovery.

Recommended by Booklist

Cameron. . . stands as living proof that a lifelong quest for expressing one's self can be rewarding. . . . a must-read for all hoping to enhance their creativity in all aspects of life.

2016·304 pages·Creativity, Creative Thinking, Memoir Writing, Journaling, Self Reflection

Julia Cameron’s decades as a multifaceted artist and author come through clearly in this thoughtful guide aimed at those stepping into midlife and beyond. This book offers a twelve-week program blending memoir writing, daily stream-of-consciousness journaling called Morning Pages, and creative solo activities that help you explore and cultivate your creative self during life’s transitions. You’ll find practical ways to reflect on your past, clarify your present, and embrace new artistic pursuits without intimidation. If you’re navigating retirement or a major life shift and want to infuse your days with meaningful creativity, this book lays out an accessible path to do just that.

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Best for innovative problem solvers
Seth Godin, a renowned marketing thought leader and bestselling author, recommends this book as a powerful reminder of the untapped potential in each of us. He shares that "You're smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we've talked ourselves out of." This endorsement carries weight because Godin knows the challenges of creativity and innovation firsthand. Alongside him, Nir Eyal, author of "Hooked," praises Varol's polymathic approach, highlighting the book's blend of scientific rigor and practical insight that reshaped their thinking about problem-solving and innovation.
SG

Recommended by Seth Godin

Marketing thought leader and bestselling author

You're smarter than you think. Ozan Varol makes a compelling case for each of us to level up and to contribute at a level we've talked ourselves out of.

2020·368 pages·Creative Thinking, Strategy, Problem Solving, Innovation, Decision Making

Ozan Varol draws on his unique journey from rocket scientist to law professor to reveal how the problem-solving mindset behind space exploration can be applied to everyday challenges. You’ll learn nine strategies that encourage bold thinking, such as embracing uncertainty and making decisions under pressure, illustrated by examples like the Mars Rover mission. This book suits anyone aiming to tackle complex problems or innovate in their career, whether you’re landing a new role or launching a breakthrough project. It’s not about rocket science jargon but practical cognitive tools that expand your thinking.

New York Times Bestseller
Author of bestselling books
Featured in Wall Street Journal
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Best for embracing creative courage
Miranda Hart, a respected actress and writer, found herself returning to Elizabeth Gilbert's Big Magic during a time when creative frustration felt all too familiar. She praises the book for reigniting her drive, saying, "If anyone has realised in this time they DO want to write and don’t want to waste any more years not creating, it’s the book for you." This endorsement speaks volumes about how the book resonates beyond traditional artists, offering encouragement that cuts through hesitation. Similarly, Ali Abdaal, a doctor and content creator, highlights how the book challenges the deceptive mental hurdles that cause creative paralysis, offering clarity for anyone stuck in self-doubt.
MH

Recommended by Miranda Hart

Actress and writer

I am reading Elizabeth Gilbert's Big Magic again. It’s sooo good. If anyone has realised in this time they DO want to write and don’t want to waste any more years not creating, it’s the book for you. In fact, it’s for all writers. Actually it’s great for everyone! (from X)

Big Magic: Creative Living Beyond Fear book cover

by Elizabeth Gilbert··You?

2015·288 pages·Creativity, Creative Thinking, Inspiration, Fear Management, Artistic Process

Elizabeth Gilbert, renowned for her bestselling memoir "Eat, Pray, Love," turns her attention to creativity in this engaging exploration. She uses personal anecdotes and stories from fellow creatives to dismantle myths about artistic suffering and unlocks practical insights into embracing curiosity and courage. You’ll find chapters that encourage tackling fear head-on, understanding inspiration’s unpredictable nature, and nurturing your creative process without self-judgment. This book suits anyone longing to create, whether aspiring writers, artists, or those seeking more vivid, fulfilling daily experiences. It neither promises miracles nor trivializes challenges but invites a fresh perspective on living creatively.

New York Times Bestseller
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Best for building daily creative habits
Ryan Carson, a tech entrepreneur and educator, shares his enthusiasm for this book with a simple but emphatic endorsement: "My buddy released this awesome book. Go get it!" His recommendation carries weight given his experience fostering innovation in digital learning environments. This book helped him appreciate how establishing daily creative habits can transform both professional and personal life. Also adding to the chorus is Roberto Blake, a creative entrepreneur and YouTube marketer, who frequently recommends it to newcomers seeking a strong creative foundation.
RC

Recommended by Ryan Carson

Tech entrepreneur and educator

My buddy released this awesome book. Go get it! (from X)

2019·304 pages·Creative Thinking, Creativity, Daily Practice, Habit Formation, Creative Careers

The breakthrough moment came when Chase Jarvis, an accomplished artist and entrepreneur, recognized creativity not as a rare talent but as a daily habit anyone can cultivate. In Creative Calling, he presents a clear framework—the IDEA system—that guides you through imagining your creative ambitions, designing supportive routines, executing plans, and building a community that amplifies your impact. You learn how to embed creativity into your life systematically, whether you're launching a creative career, completing projects, or simply wanting to think more inventively. This book benefits those ready to shift from occasional inspiration to consistent creative practice by offering tangible strategies and relatable examples from Jarvis's own journey.

Wall Street Journal Bestseller
Los Angeles Times Bestseller
Publishers Weekly Bestseller
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Best for idea generation techniques
Scott Allan, Amazon #1 bestselling author and top reviewer, recommends this book for anyone seeking to unlock creative potential and improve problem-solving skills. He highlights how it helped him think differently and capture ideas with greater ease during demanding projects. "If you want to Think differently, be more creative, capture ideas to solve problems quickly and boost your productivity, you should read 'Think Out of the Box' and get started today!" Bathla’s approach offers practical exercises and neuroscience insights that transformed Allan’s approach to creativity and decision-making.

Recommended by Scott Allan

Amazon #1 bestselling author

If you want to Think differently, be more creative, capture ideas to solve problems quickly and boost your productivity, you should read 'Think Out of the Box' and get started today!

Som Bathla draws on his extensive research in psychology and human behavior to challenge the usual ways of thinking and decision-making. In this book, you learn to harness your brain's creative potential by applying neuroscience insights, such as balancing your left and right brain functions and triggering dopamine release through simple habits. Bathla guides you through practical exercises like the Tick-Tock Exercise and inventive questioning techniques that help you generate ideas on demand and tackle problems faster. Whether you're a student, professional, or entrepreneur, this book equips you to enhance your creative confidence and rethink challenges with innovative strategies.

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Best for overcoming creative resistance
Esquire Magazine, a respected authority in lifestyle and culture, highlights this book as "A vital gem...A kick in the ass for all of us with a tendency towards procrastination." Their endorsement comes from seeing how this work straightens out the tangled mental roadblocks that stop creative momentum. This candid approach to the internal struggles behind productivity resonates deeply for anyone who’s felt stuck. It’s a sharp reminder that your biggest obstacle is often within, and overcoming it is the key to unlocking your creative potential.

Recommended by Esquire Magazine

A vital gem...A kick in the ass for all of us with a tendency towards procrastination.

2022·300 pages·Creative Thinking, Creativity, Procrastination, Mindset, Artistic Discipline

Steven Pressfield challenges the conventional wisdom that creative blocks are merely bad habits or lack of talent. Drawing from his extensive experience as a novelist and writer of historical fiction, he explores the internal resistance that sabotages your creative efforts. You’ll find insightful distinctions between resistance and authentic inspiration, with chapters that dissect procrastination, self-doubt, and fear. This book resonates if you’ve struggled to start or finish creative projects, offering a candid look at the mental battles artists face and practical mindset shifts to keep moving forward. It’s particularly suited for anyone wrestling with stalled creativity or seeking to understand the psychology behind artistic perseverance.

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Best for practical creativity skills
Frank Luntz, a political consultant known for his expertise in communication, found this book particularly useful for anyone looking to present new ideas effectively. He shared that "The @JohnCleese book on creativity was just released last week, and it’s amazingly helpful for anyone wishing to communicate new ideas and new concepts in a brand new way." Luntz appreciates how quickly you can read it and how it distills creativity into actionable insights, making it a smart read for professionals aiming to refresh their approach to innovation.
FL

Recommended by Frank Luntz

Political consultant and communication expert

The @JohnCleese book on creativity was just released last week, and it’s amazingly helpful for anyone wishing to communicate new ideas and new concepts in a brand new way. You’ll be able to finish the book in about 2 hours, and it’s a great investment of your time. (from X)

2020·112 pages·Creativity, Creative Thinking, Idea Generation, Problem Solving, Mindset

John Cleese’s decades of experience as a comedian and writer shape this concise guide to creativity, presenting it not as a mysterious talent but as a skill you can develop. He draws from his work with Monty Python and other projects to explain how to shift your mindset into a creative mode, with practical advice on overcoming blocks and recognizing worthwhile ideas. For instance, Cleese discusses the importance of creating the right environment for creativity and knowing when to step away for fresh perspective. If you’re someone eager to unlock your inventive potential without fluff, this approachable book offers straightforward insights drawn from a career in humor and storytelling.

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Best for embracing creative risk
Jonah Sachs offers a fresh perspective on creative thinking by challenging the comfort zones that often hold you back. In Unsafe Thinking, he shares compelling stories of leaders who dared to disrupt the status quo—from transforming corporate policies to reinventing leadership approaches—showing how stepping into uncertainty can sharpen your creativity and performance. This book guides you on when to trust your gut and when to question it, helping you build a mindset that thrives on intelligent risk. If you're eager to rethink how you approach problems and want to foster a culture that embraces bold ideas, this book offers an insightful roadmap.
SS

Recommended by Sheryl Sandberg

Former COO of Facebook and Founder of LeanIn.Org

2018·256 pages·Creative Thinking, Strategy, Innovation, Risk Taking, Organizational Culture

What started as a challenge to conventional safety in decision-making became a revealing examination by Jonah Sachs of how sticking to the familiar can actually limit creativity and problem-solving. You’ll explore stories from leaders who broke norms—like the CVS executive who ended tobacco sales—and learn why deep expertise might blind you to fresh ideas. Chapters delve into how anxiety can spark innovation and when to trust intuition versus questioning it, offering you tangible ways to rethink your work habits and organizational culture. This book suits anyone ready to embrace risk thoughtfully and wants to inject boldness into their creative process.

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Best for discovering passion and talent
Jason Byrne, a well-known comedian and entertainer, credits this book for opening his eyes to the depth of human creativity. He remarked, "I can believe this genius has died, I had no idea he was ill, what an amazing man, I learnt so much from his book 'The Element'." Byrne's admiration highlights how the book reshapes understanding of passion and talent, making it a touchstone for those seeking creative inspiration. Similarly, Aiman Azlan, a youth mentor, found that this work marked his own journey toward self-improvement, showing how Robinson's insights resonate deeply even beyond direct contact.
JB

Recommended by Jason Byrne

Comedian and entertainer

I can believe this genius has died, I had no idea he was ill, what an amazing man, I learnt so much from his book "The Element" (from X)

2009·288 pages·Passion, Creative Thinking, Creativity, Personal Development, Innovation

When Ken Robinson, PhD, began exploring creativity and human potential, he noticed many talented individuals trapped in environments that stifled their passions. This book examines where natural ability meets personal passion—the "element"—and how finding this can unlock your highest achievements. Through stories of people like Paul McCartney and physicist Richard Feynman, you gain insight into diverse intelligences, imagination, and commitment. The Element challenges common educational and business paradigms, making it particularly useful if you're seeking to rediscover your own creative spark or help others do the same.

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Best for creative recovery and renewal
Brian Koppelman, co-creator and showrunner of the acclaimed series Billions, found profound value in The Artist’s Way during his creative journey. He credits the book with transforming his approach through the practice of morning pages, a technique that reshaped how he processes thoughts and ideas. This personal ritual helped unlock creative potential and build daily discipline. Similarly, Anand C, a seasoned product executive, highlights how the book's emphasis on authenticity and subconscious exploration enhanced his openness and ability to speak his truth, underscoring its impact beyond traditional creative fields.
BK

Recommended by Brian Koppelman

Co-creator and showrunner, Billions TV series

I love hearing this. And Julia Cameron is on my pod this week. Her book The Artist’s Way changed my life. That’s where I got the idea to do morning pages. (from X)

2002·272 pages·Creativity, Creative Thinking, Creative Writing, Spirituality, Personal Development

Julia Cameron's decades of experience as a multifaceted artist—spanning writing, filmmaking, and teaching—inform this book's unique approach to nurturing creativity. Here, you explore creativity not just as a skill but as a spiritual journey, with exercises like "morning pages" that invite you to uncover subconscious blocks and reconnect with your authentic self. Chapters guide you through a 12-week process that combines personal reflection, artistic exploration, and practical tasks to revive your creative confidence. This book suits anyone feeling creatively stuck or yearning to deepen their artistic practice by blending introspection with actionable routines.

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Best for leadership in creativity
Paul Sloane is an experienced speaker and facilitator recognized globally for his expertise in innovation and creative leadership. His extensive work with leading corporations informs this guide, which distills his methods for unleashing creativity and fostering innovation within teams. His background as a best-selling author on related topics lends strong authority to his practical and energetic approach in this book.
2017·208 pages·Creative Thinking, Lateral Thinking, Creativity, Innovation, Leadership

After analyzing decades of corporate innovation challenges, Paul Sloane developed practical lateral thinking techniques designed to ignite creativity within teams and leaders. You learn not only how to generate fresh ideas but also how to foster an environment where innovation thrives, supported by real-world examples and exercises scattered throughout the chapters. The book walks you through developing visionary thinking, reshaping organizational culture, and applying lateral thinking methods to everyday leadership dilemmas. If you lead teams or seek to unlock untapped creative potential in your workplace, this offers clear, usable strategies without getting bogged down in theory.

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Best for maker mindset and creativity
Scott Smith, co-founder and managing director at dnpeek, brought this book into his life as he and a partner launched their venture. His recommendation reflects a practical appreciation for Adam Savage’s approach, highlighting the book’s role in inspiring makers to embrace tools and creativity alike. Smith’s hands-on experience in the competitive gaming world adds weight to his endorsement, underscoring how Savage’s lessons on making and problem-solving resonate beyond traditional workshops into broader creative pursuits.
SS

Recommended by Scott Smith

Co-Founder/Managing Director at dnpeek

When @Alchemister5 and I decided to open @dnpeek, he gave me this book that @donttrythis wrote. I personally love hammers Jason. ;) (from X)

2019·320 pages·Creativity, Creative Thinking, Making, Invention, Problem Solving

Adam Savage's decades as a special effects artist and MythBusters co-host fuel this engaging exploration of creativity. You’ll find more than motivational talk here—Savage offers hands-on insights drawn from building everything from Chewbacca’s bandolier to custom gadgets. The book dives into lessons like starting before perfect conditions arise, planning with simple tools like pencil and paper, and embracing the mindset that every tool has its use—even if it’s not the “right” one. If you’re looking to shift from idea to tangible creation, Savage’s blend of personal stories and interviews with creatives like Guillermo Del Toro provides a grounded, inspiring roadmap. This book suits makers, inventors, and anyone eager to turn curiosity into real-world projects.

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Best for everyday lateral thinking
Paul Sloane is an experienced speaker and recognized authority on innovation and creative thinking, delivering workshops to leading corporations worldwide. His expertise culminates in this book, which distills lateral thinking techniques to help you tackle everyday problems with fresh perspectives. Drawing on his background and best-selling works, he offers insights that make creative reasoning accessible and practical for your daily challenges.

Paul Sloane’s decades of experience as a speaker and innovation facilitator shape this book’s practical approach to lateral thinking. You’ll explore how indirect reasoning and imaginative strategies can unlock solutions to everyday problems, illustrated by examples from figures like Elon Musk and Lady Gaga. The book digs into techniques that sharpen your ability to persuade and rethink challenges, especially useful when straightforward answers fall short. If you’re looking to expand your problem-solving toolkit beyond conventional tactics, this offers clear, usable insights without overcomplication.

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Best for spiritual creative connection
Guy Kawasaki, chief evangelist at Canva and a respected author in marketing, spotlighted this book as a meaningful resource to kick off the new year. His recommendation highlights Julia Cameron’s continued influence on creative thinking through spiritual connection. Cameron’s approach, grounded in her personal experience with creative prayer during tough times, challenges you to adopt a deeper, mindful practice that can transform your artistic process. As Guy shares, this book offers a fresh perspective that can revitalize your creative life beyond conventional methods.
GK

Recommended by Guy Kawasaki

Chief Evangelist at Canva, Author and Marketer

NEW EPISODE! Julia Cameron, author of The Artist’s Way and her latest book, Seeking Wisdom: A Spiritual Path to Creative Connection. Perfect podcast to start the new year! (from X)

2022·240 pages·Creative Thinking, Spirituality, Creativity, Artistic Development, Creative Prayer

Julia Cameron revisits the spiritual foundations that shaped her influential creative methodology, focusing on prayer as a pivotal element in nurturing artistic growth. Drawing from her own journey through personal crisis, she shares how creative prayer became a steadying force that underpins her six-week program. You’ll explore refreshed versions of her classic tools—Morning Pages, Artist Dates, and Walks—alongside a new practice called Writing Out Guidance, which deepens creative insight. This book suits anyone looking to intertwine spiritual practice with creative development, offering tangible ways to sustain your artistic life beyond traditional approaches.

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Best for creative mentorship and resilience
Anil Dash, a well-regarded tech CEO and cultural commentator, highlights how Questlove's book inspired a creative remix project by his team, demonstrating the book's real-world impact on creative collaboration. Dash's endorsement comes from his deep engagement with creative communities, and he notes how the book’s exploration of the creative process sparked new artistic experimentation. His recommendation captures the book’s ability to motivate creators to actively engage with their craft and each other, showing how it reshapes thinking about creativity in practical, communal ways.
AD

Recommended by Anil Dash

Tech CEO and cultural commentator

I love this: Questlove's new book Creative Quest is about the creative process, and it inspired the Glitch team to remix this fun little drum machine as a tribute to the book launch. Make a beat, grab the book, remix the app, share what you create! (from X)

Creative Quest book cover

by Questlove··You?

2018·288 pages·Creativity, Creative Thinking, Mentorship, Creative Networks, Inspiration

When Questlove, a multifaceted musician and cultural figure, explores creativity, he draws from decades of collaboration with icons like David Byrne and Ava DuVernay. In this book, you gain insight into the nuances of creative inspiration, mentorship, and sustaining a network of collaborators. He also tackles how to handle criticism and navigate the unique challenges of today’s creative culture, making it clear that creativity is as much about relationships and resilience as it is about ideas. Chapters on mentorship and creative community provide concrete reflections that will resonate if you’re seeking to deepen your creative practice.

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Best for foundational lateral thinking
Richard Branson, chairman of the Virgin Group known for his entrepreneurial ventures, highlights how this book reshaped his view on risk and human expectations. He points out that "If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are." Branson’s insight underscores the book’s powerful challenge to conventional thinking, showing how adopting lateral thinking can profoundly impact decision-making in complex environments.
RB

Recommended by Richard Branson

Chairman of the Virgin Group

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward, and human expectations, I suspect we would be in much better shape than we are.

2015·300 pages·Creative Thinking, Lateral Thinking, Creativity, Problem Solving, Idea Generation

The methods Edward De Bono developed while teaching at prestigious universities challenge the usual reliance on logical, step-by-step thinking by introducing lateral thinking—a way to generate fresh ideas beyond conventional paths. You learn how to recognize the limits of vertical thinking and deliberately shift into creative modes that produce unconventional solutions, as detailed in chapters exploring idea generation techniques and problem reframing. This book suits anyone frustrated by linear problem-solving or looking to expand their cognitive toolkit, whether in business, education, or personal projects. It doesn’t promise instant genius, but it offers practical tools to escape mental ruts and approach challenges with renewed creativity.

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Conclusion

The 21 books featured here reveal clear themes: creativity thrives at the intersection of mindset, practice, and environment. Whether you’re battling internal resistance with The War of Art, fostering creative cultures with Creativity, Inc., or embracing bold risks in Unsafe Thinking, these works provide diverse pathways to expand your creative potential.

If you struggle with consistency, start with The Practice and Keep Going to build momentum. For leaders aiming to inspire innovation, The Leader's Guide to Lateral Thinking Skills and Creativity, Inc. offer practical strategies. Rapid implementers can combine Think Like a Rocket Scientist and Think Out of The Box for cognitive tools.

Alternatively, you can create a personalized Creative Thinking book to bridge general principles with your unique creative challenges. These books are your toolkit to accelerate your creative journey and unlock new ways of thinking.

Frequently Asked Questions

I'm overwhelmed by choice – which book should I start with?

Start with The Creative Act by Rick Rubin if you want a deep dive into the creative mindset, or The Practice by Seth Godin for practical steps to make creativity a habit. Both set a strong foundation for any creative thinker.

Are these books too advanced for someone new to Creative Thinking?

Not at all. Books like Keep Going by Austin Kleon and Everything Is Figureoutable by Marie Forleo offer accessible, encouraging approaches perfect for beginners looking to build confidence and creative resilience.

What's the best order to read these books?

Begin with mindset-focused titles like The Element and Big Magic to spark inspiration, move to practice and habit-building books like Creative Calling and The Practice, and then explore leadership and lateral thinking with Creativity, Inc. and Lateral Thinking.

Do I really need to read all of these, or can I just pick one?

You can absolutely pick based on your needs. For instance, if you want to overcome blocks, The War of Art is key. If leadership inspires you, Creativity, Inc. stands out. Each book offers unique value tailored to different creative challenges.

Which books focus more on theory vs. practical application?

Lateral Thinking by Edward De Bono leans into theory with structured thinking methods, while The Practice and Every Tool's A Hammer emphasize actionable habits and making. Both approaches complement each other for a balanced creative toolkit.

How can I apply these expert ideas to my specific creative challenges without reading all the books?

Great question! While these books provide expert wisdom, personalized content can tailor insights to your background and goals. You might consider creating a personalized Creative Thinking book that bridges expert knowledge with your unique situation for focused, efficient learning.

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